• How to Work With Your Copywriter – Reviewing Copy

    Congratulations, you’ve hired a copywriter to help you with your sales and marketing materials and have just embarked on the collaborative. Yes, I did say collaborative. I hope you weren’t just expecting the writer to magic copy out of the air without any input from you. To start with you must provide them with a […]

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  • Why You Need a Social Media Policy

    A social media policy is essential if you are a business that uses social media to reach out to its customers. Through the social networks you use, your customers can reach you instantly and everything they and you say on that platform happens in real time – once you’ve sent a tweet or written a […]

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  • How to do Twitter Spilt Testing

    Using Twitter to promote your business is quite a steep learning curve. You have to learn what to tweet (and no, that doesn’t mean only tweeting about your business), how to follow people, how to find the right people to follow – it goes on and on. Split testing will help you hone your Twitter […]

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