• The Copywriting Review Process

    Working with a copywriter is a collaborative process. The first stage of the relationship is to give them a detailed and clear copywriting brief so they know exactly what you’re after. Then, they will go away and put together a first draft. So what happens when that is emailed to you? Reviewing the work should […]

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  • How to Become a Copywriter

    This post originally appeared on our other blog Freelance Copywriter’s Blog,but it proved such a hit we wanted to share it with you too. That is something I am asked regularly by people who have been bitten by the writing bug and want to embark on a career as a professional copywriter. There’s lots of […]

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  • Your URL is Important – Here’s Why

    Did you put much thought into choosing your website’s URL? Is there any point in thinking too hard about it, or will any old thing do? Well, the idea behind your URL is to describe what a website or page contains. This helps both the reader and the search engines to work if it is […]

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  • Could You Be a Successful Blogger?

    First off,  anyone can blog. But you do need certain qualities to succeed at it. Although an ability to write is a bonus, it’s not the only thing you need. If you want to be a blogger with longevity you also need the following. 1. Determination Without doubt this is a top priority. If your […]

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  • Why is Your Business Unique?

    Ever business is unique. Not necessarily in what it does, but in how it does it. That’s why it’s essential you stand up and shout about what makes you so different to your competitors – not literally though. So what is it that makes you one of a kind? Finding your uniqueness The best way […]

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  • The Length of Your Subject Line Matters

    Yes, it’s official – size really does matter. In the world of email marketing, the length of your subject line is very important. It’s the first thing your recipients see, helping them decide whether to open your email or not. The usual rule is that it should be somewhere between 40-50 characters in length, but […]

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  • The Recipe for a Perfect Blog Post

    Did you know the average number of blog posts being posted in 24 hours is a whopping 900,000 (source – thefuturebuzz.com)? So how on earth are you supposed to get yours to stand out? Wouldn’t it be great if there was a formula you could follow that would ensure you produced great blog posts every […]

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  • How to Measure Your Social Media Goals

    Working our the effectiveness of your social media activities isn’t easy. For many companies, the decision about whether to start using platforms such as Twitter, Facebook and Pinterest comes down to how they can assess their return on investment. And without a clear-cut answer, they tend to steer clear. So how can you measure your […]

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  • How to Build Email Subscribers

    One of the most effective sales tools your business can have is email marketing, but at the same time it can also be one of the quickest ways to ruin the reputation you’ve spend so long building. If you decide to buy in lists and send umpteen unsolicited emails out to people who have never […]

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  • What Makes a Marketing Campaign go Viral?

    You know what it’s like, your boss calls you and the rest of the marketing team into his office and announces: “Right guys, big push this quarter, we’re going to create a viral video – any ideas?” While his enthusiasm starts to bubble over the rest of you sit in despair because you know that’s […]

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