• What Does a Copywriter Do?

      OK, a slight departure from my usual posts, but I found this video I put together a few years ago and wanted to share it with you. Although my photo and website image are a wee bit out of date now (note to self – create new, up to date video soon), it gives […]

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  • What’s The Point of Twitter?

    This blog first appeared on our sister blog, Freelance Copywriter’s Blog, but we felt it was so useful we wanted to share it with you here too. Despite the number of blog posts and articles you see about Twitter, I was flabbergasted to read a recent post on The Drum. Apparently 71% of companies are […]

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  • Working With a Copywriter

    A lot of businesses will soldier on with their marketing by writing their own content. But there will come a time when you either don’t have the time to produce your own stuff, or you realise it just isn’t working for you. That’s when you need to call in an expert and find yourself a […]

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  • Is Social Media Right For You?

    YES. I could leave it there, but that wouldn’t really convince you to take the plunge if you’re still hovering around the fringes of the social media world. One of the main arguments is the time factor (we covered what to tweet in our last post). It’s yet another thing you have to squeeze into […]

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  • Using Twitter – What to Tweet?

    One of the main barriers that prevents businesses using Twitter is not knowing what to say. There is still a common misconception out there that makes people think that tweeters only ever talk about what they had for lunch. OK, sometimes they do, but on the whole tweeters use the social media platform as a […]

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  • How Social Media Can Land You in Trouble

    It’s a well known fact these days that employers use social media as a way of screening candidates. Your Facebook wall offers them a great insight into the type of person you really are, rather than the one you display in the interview. But that’s not the only way social media can land you in […]

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  • Why Jargon Should be Outlawed

    Why oh why do so many companies feel the need to fill their marketing materials with jargon? Do they think it makes them appear clever? Perhaps they’re under the impression their clients want to be faced with unintelligible ramblings because then they’ll feel as though they’re dealing with experts? Well they’re wrong. Using jargon in […]

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  • How Online Shopping is Becoming Social

    Have you noticed how social media has managed to become part of our every day lives? Because of many of us now own smart-phones we automatically sent tweets, update our Facebook statuses and log in on Foursquare wherever we go. In fact, it’s also beginning to have an impact on our shopping habits. We no […]

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  • How to Crack Email Marketing

    Email marketing coupled with a home grown marketing list is one of the most cost effective forms of marketing available to any business. Within seconds your offer, news and information is nestling in inboxes around the world waiting to be opened and read. But how can you make sure you make the most of it? […]

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  • Copywriting for the Mobile Market

    Towards the end of last year, Ofcom revealed that 27% of UK adults and 47% of teenagers owned a smartphone – a pretty strong message to all businesses that they can’t ignore mobile marketing any more. As more and more people are browsing the web for products and services it’s no longer acceptable to just […]

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