• The Power of ‘Why’

    If you have small children you’ll be pretty fed up with the word ‘why’. Almost every sentence uttered by your child with feature it. Their insatiable appetite for knowledge makes them repeat it again and again, until you reach breaking point.  But for a professional copywriter the word ‘why’ is one of the most important […]

    Read more

  • A Copywriter’s Guide to Time Management

    Being an independent copywriter can be a lonely life. As you’re not part of a big agency you spend many hours alone thinking and writing. To some that might sound like the perfect working arrangement, but it does pose a few problems. Working alone demands discipline and vast quantities of self-motivation, so here are a […]

    Read more

  • What to do When Your Copywriting Brief Changes

    It happens a lot – you meet a customer, spend an hour or so with them taking a detailed brief, then you produce a proposal and quote outlining exactly what needs to be done (as agreed during your meeting), your customer is happy with it, says ‘yes’ and you get started. Then, just as you’re […]

    Read more

  • How to Write Great PPC Adverts

    So, you’ve decided to run a Pay-Per-Click (PPC) campaign. PPC (Pay-Per-Click) Google ads are found above and to the right of your search results. Written with your keywords and key phrases in mind, they are highly targeted and are only seen by people searching for your product or service.  As the name suggests, you only […]

    Read more

  • Why You Shouldn’t Fear Networking

    Networking is an essential part of business life, but it is also one of those activities that you either love or hate. Walking into a room full of strangers and having to break into a group’s conversation can be one of the scariest things out, and if you’re like me, you’d probably rather swim with […]

    Read more