• How to Get The Most From Your Corporate Video

    You did it! After a lot of time and money your corporate video is finally finished. The Board are thrilled with it, but now you have to make sure your brainchild works hard and brings in customers. Your initial thoughts are probably to get it loaded up to YouTube, get it on your website and […]

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  • How to be Unique in Your Market Place

    You hear it all the time. If you want stand out from your competition you’ve got to have a unique selling point – a point of difference that no other company can offer. The problem is if you sell widgets, the chances are your widgets are very similar to those that your competitors sell. Sure, […]

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  • What a Copywriter Does (Other Than Write)

    Have you ever wondered what a copywriter actually does? Obviously they write, but there’s a bit more to it than that. The interview Before any words can be written the copywriter must meet with the client. Face to face is ideal, but geography can sometimes throw a spanner in the works there, so telephone, Skype […]

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  • Maximising Your Email Marketing Open Rate

    Email marketing remains one of the most popular forms of marketing. When things get a bit slack, it doesn’t take long to put something together and send it out to the thousands of opt-in contacts in your customer database. The only problem is most industries have an average open rate in the low 20 per […]

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  • The Hidden Value of Your About Us Page

    You already know that the most effective website copywriting is completely focused on the reader. It should talk about them, tell them how you can help them and how their lives or business will be improved when they become a customer of yours. Although that is widely regarded as the best approach, it leaves many […]

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  • Don’t Outsource Your Social Media Activities

    What is social media about? Customer interaction, showing your human side and getting your thoughts out there for all to see. Did you notice that I used the word “your” in that sentence? If you get someone else to deal with your social media how can the comments be your thoughts and how can you […]

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  • Your Website Needs 4 Types of Content

    What is the main advantage that high street retailers have over online marketers? Their customers can feel, touch and see their products and they can chat to someone about them there and then. In contrast, when you rely on your website your customers only have your written content to go by and no one to […]

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  • Warning: Testimonials Can Harm Your Business

    On the face of it, testimonials have always been good for business. Potential new customers seek them out for reassurance. Reading what others have said gives them a good idea about the levels of quality and customer service they can expect to receive. But sometimes testimonials can do more harm than good. Harmful testimonials You’ve […]

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  • How to Spot an Unnatural Link

      Google is cracking down on dodgy links. Sites are being penalised left, right and centre so it’s vital you know what constitutes an unnatural link to make sure you don’t fall foul of Google’s wrath. An unnatural link (in simple terms) is a link that only exists to manipulate the page rank or search […]

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  • Are you doing it Better Than the Big Boys?

    What am I talking about? Customer service. I’ve often said that customer service is the one area a small business like yours can out-do the larger competition. According to a recent article in The Drum, two thirds of the public (68%) have had poor phone experiences with big brands and 36% said this would definitely […]

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