• Long Live the Lifestyle Business

    “Ah, it’s great you’ve found yourself a nice little job.” Argh! That’s the type of comment I had to deal with all the time when I set up my copywriting business 7 years ago. Yes, I was mum to two small boys (now mum to two hulking great teenagers) at the time and yes, I […]

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  • Freelance Hero Worship – is there room for it in business?

      At every stage of your life you’ll have a hero. I’ve flitted from Hartley Hare (Pipkins) to the Banana Splits, to Duran Duran and all manner of movie stars I shan’t bore you with. You want to be like them…no scrap that…you want to be them. You want their lives, their personalities; you want […]

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  • Social Customer Services – Are You Making the Most of it?

    Last night I watched the Channel 4 documentary “The Complainers”. No one’s impressed when things go wrong, so some of the reactions of the people on the programme were understandable (although I do have an issue with the guy who was a professional complainer who’s sole aim was to get compensation from every company possible), […]

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  • How Important is Your Company’s Name?

    How much thought did you put into naming your company? It’s not something I’ve really considered before, but a recent question on a Facebook group got me thinking. Everyone wants a name that’s memorable, but is that the only way to get your business noticed? I don’t think so. Granted, a catchy or clever name […]

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  • Sales Letters That Sell

    Sales letters have been around for a long time. The way they are constructed has changed very little and, being an off line form of marketing will remain that way. That said there are a lot of really bad sales letters out there. Many are inward facing – by that I mean they focus on […]

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