• How Important is Your Company’s Name?

    How much thought did you put into naming your company? It’s not something I’ve really considered before, but a recent question on a Facebook group got me thinking. Everyone wants a name that’s memorable, but is that the only way to get your business noticed? I don’t think so. Granted, a catchy or clever name […]

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  • Sales Letters That Sell

    Sales letters have been around for a long time. The way they are constructed has changed very little and, being an off line form of marketing will remain that way. That said there are a lot of really bad sales letters out there. Many are inward facing – by that I mean they focus on […]

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  • What’s the Number 1 Aim of Your Email Marketing?

    If you’re dabbling in email marketing you must have an aim. What is it? If you just said, “to get my emails opened”, you’re only partly right. Getting your emails opened is part of it, but it’s way more important to get the reader to act on it. After all, getting your email opened alone […]

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  • Marketing Your Marketing

    This post first appeared on our sister blog, FreelanceCopywritersBlog.com, but we wanted to share it with you too. Everyone knows that content marketing is the way to go. With SEO becoming more social, it’s essential that businesses start to get great information out to their potential customers, to remain visible in the search results. But […]

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  • What is a Bad Sale?

    Surely every sale is a good one, right? It means money in the bank, a (hopefully) happy customer and a bit more stock off your shelf. But not every sale you make is necessarily going to make you money. Confused? What if I were to mention the word ‘coupon’ or ‘voucher’? Are you beginning to […]

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  • Benefits-led Copywriting

    As a copywriter I’m always telling clients that the best copy focuses on the benefits of their product or service. Customers are only interested in what you can do for them. They don’t care about you, your company or even what you sell (apart from to make sure you’re trustworthy). They just want to know […]

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  • The Power of Joined Up Marketing

    Why you need content, social media and SEO in your marketing strategy Do you see content marketing, social media and SEO as three separate entities? If you do, you’re probably not seeing the results you want from your marketing activities. Content marketing is a must because. Social media widens your reach. SEO (search engine optimisation) […]

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  • Content Marketing Will Be The Death of SEO

    This is an unusually short post because I feel a rant coming on. Content marketing is killing search engine optimisation – some would like you to believe that, but I’m not falling for it. You have a limited marketing budget. On the one hand you have the content marketing camp telling you the smart money […]

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  • The Art to Getting More Blog and Newsletter Subscribers

    Having a blog is the fastest way to traffic heaven…if your content is good. But having loads of traffic coming to your site is worthless if its doing anything once it’s there. Is your stuff being shares, commented on or liked? No? Are they coming back regularly and signing up to your RSS feed or […]

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  • What’s the Future of SEO?

    Google has been throwing all manner of birds and animals at us recently in an attempt to improve user search experience. Plus, unless you change your Google settings, many of you are seeing local search results rather than county-wide ones. Some may say that’s a good thing, but what about for all those small businesses […]

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