• Is There a Difference Between Web and Print Copy?

    What is the difference between web copy and print copy? Actually, there isn’t a difference because other than the format in which they appear, they most both engage and persuade the reader to take an action. The only real difference is how they are read. Website copy Reading from a screen is very different from […]

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  • Why It’s Important To Monitor Your Social Media Channels

    It is a fact that not every business that uses social media monitors their accounts effectively. How can I be so sure about that? Because I’ve lost count of how many times I’ve put a comment on a Facebook page or sent a tweet and never heard anything back. Why ignore your customers (or potential […]

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  • Does Your Business Need a Website to Succeed?

    You would have thought the simple answer to that was yes, but it would seem as though some business owners still need convincing. According to the Office of National Statistics, 21% of small firms still don’t have websites, which is astonishing. They are mainly plumbers, florists, small retailers, decorators etc., who rely on word of […]

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  • Why Do Your Facebook Updates Fall Flat?

    When using your personal Facebook account your updates are always met with a tonne of likes and comments. So how come the stuff you’re putting out on your business Facebook page is going unnoticed? No one is liking them, no one is commenting on them. Perhaps all your fans are out and their phones are […]

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  • What Are Your Thoughts About Facebook’s Hashtags?

    You’ve been using hashtags for a while on Twitter, but Facebook has now got in on the act too. On Twitter they help you keep up with particular topics and what’s trending, so are you getting the same value from them on Facebook? One things is certain and that’s the fact that advertisers will have […]

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  • How to Find What You’re Looking For on Google

    Seem like an odd blog topic to you? Surely it’s simple to find what you need on Google: you just type in your search term, click and hey presto. But have you noticed that the results aren’t always what you were expecting? If you are wanting to do a national search for a supplier or […]

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  • Why Bradley Wiggins Would Make a Good SEO

    Short and sweet one today. I love cycling. Not only is it a great form of exercise, it’s sociable and a great way to clear your head. Us Brits are pretty good at it too – Wiggins, Cavendish, Froome, Hoy, Trott… But what does SEO have to do with cycling? Quite a lot. Last August […]

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  • How to Write a ‘Sales’ Email That Doesn’t Openly Sell

    A sales email that doesn’t sell? No, I haven’t finally lost it. You really can write a sales email that doesn’t openly sell. What do I mean? Well, if you get an email in your in box that obviously wants to sell you something (and you haven’t asked for it), what do you do? I’m […]

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  • The Similarities Between Networking and PR

    When you’re in business you have to network. It pains me to write that statement because networking is one of my most hated activities. Walking into a room full of strangers is terrifying, trying to break into a conversation is excruciating, basically, it’s not my favourite way to spend a few hours. The daft thing […]

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  • How Ecommerce Sites Can Sell More

    Trust is one of the key elements of any sales process. High Street store owners enjoy the advantages of being able to display their wares for their customers to browse and face-to-face contact to persuade and allay fears. But what about the online retailer? They only have their ecommerce website, a few pictures and some […]

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