• What Your White Paper Should Do

    White papers are generally associated with large corporations. They tend to be dense, complex documents with connotations of prestige, power and highbrow ideals. But that’s not what they are all about – any business can produce a white paper. Before I go into what a white paper is all about and what it should do, […]

    Read more

  • Are You Blogging Effectively?

    You already know blogging boosts your credibility, exposure and drives traffic to your website, but you also know that doesn’t mean it’s easy. How many times have you written a post only for no one to comment on it or share it with others? It sometimes makes you wonder why you bother. But if you’re […]

    Read more

  • How to Write a Strong About Us Page

    A little while ago, on my other blog (Freelance Copywriter’s Blog), I wrote a post about how to create a strong About Us page. It contained 5 tips that I will reiterate soon, but first I want to think about the humble About Us page. For many of my copywriting clients it’s the one page […]

    Read more

  • How to Research For Keywords

    I am the first to let out a blood-curdling scream whenever anyone mentions keyword density – it’s a practice that should no longer be used. However, that doesn’t mean to say keywords are defunct. You must still do your keyword research before setting up a website to aid with its design, navigation and copy. So […]

    Read more

  • How to Get People to Love Your Marketing

    You do a lot of marketing. On top of your print stuff, you also do: Social media Blogging Videos Email/newsletters But how do you get your readers to love what you do? In a word – engagement. Every thing you do must make a connection with them in some way. To give you a helping […]

    Read more

  • Are You Getting Twitter Wrong?

    Twitter celebrates its 8th birthday this year and yet someone people are still getting it all wrong. With only 140 characters to play with, it should be the easiest thing in the world to use, but it would appear that it’s not judging by some of the tweets I’ve seen. To give you a hand, […]

    Read more

  • Old Hat SEO Techniques That Should Be Banished

    Search engine optimisation is constantly changing as Google strives to create the best search experience possible, but that also means the strategies you use to build and maintain your rankings have to constantly change too. As a rule, internet marketers fall into one of two categories: Those who stick to the same old techniques because […]

    Read more

  • What Happens Once You Get Twitter Followers?

    Have you noticed that some people on Twitter just want to collect followers? It’s not as if it means anything – you won’t suddenly become rich beyond your wildest dreams just because you have loads of followers. In fact, if anything it singles you out as the person that followed all those ‘how to get […]

    Read more

  • Questions You Should Ask Before Hiring an SEO Agency

    This post originally appeared on our sister blog, Freelance Copywriter’s Blog, but we also wanted to share it with you here. You already know that search engine optimisation is one of the best and most effective long-term marketing strategies for any business that markets itself online. But you also know that one wrong move and […]

    Read more

  • Make Your Marketing Go Viral

    Can you? Is it that easy? Do you just tell your team, “Hey guys, we’re going to create a viral video for our next project.Any ideas?” No – it’s not that easy because you can’t make something go viral, that’s the job of your viewers. What is viral marketing? Something goes viral when it’s shared […]

    Read more