• What Should Your SEO Be Doing?

        Unless you’re living search engine optimisation night and day you probably can’t answer that question in any depth. The worrying thing is that a lot of “SEO experts” don’t seem to want (or be able to) answer it either. That makes is a tad difficult for you to sift out the good from […]

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  • This is Why Content Marketing is Important

    OK you’ve heard it all before. Content is vital to the success of your online marketing strategy. Is it though, or is it just one of those things marketers and copywriters tell you to drum up business? Yes, it is important because it gets you in the search results so this happens: Joe enters “wooden […]

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  • What’s the Most Important Part of Your Landing Page?

    What is it? Is it the headline? Perhaps the first paragraph? How about your offer? Or, maybe it’s your call to action? No, hang on, what about the font and design that you use? What about the sign up form? If you listen to the copywriting great, David Ogilvy, he’ll tell you that: “On average, […]

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