• 5 Simple SEO Tips Overlooked by Bloggers

      You blog because you want to share your knowledge; you also blog because you want to drive traffic to your website and rank highly in the search results. You already know about the basic SEO stuff to do with on-page factors and link building, but there are a myriad other factors that get overlooked. […]

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  • Are You a LinkedIn Laughing Stock?

    A short while ago I wrote a post about how to create a powerful LinkedIn profile. I’m often asked to write profiles for clients who want to project a strong image that’s plain speaking without all the usual buzz words you normally see plastered across LinkedIn. I was thrilled when I got a Tweet from […]

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  • How to Make Your Copywriting as Powerful as Apple’s

      Why is Apple so dominant? Because it concentrates on the benefits its customers enjoy when buying its products. Why are benefits so important? Well, without them you’ll just be creating a wishy-washy marketing campaign that will fall flat on its face. The audience you are writing for want to know why they should buy […]

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  • Are You Mobile & Responsive?

    It’s happening whether you like it or not. Mobile marketing is the new black and as such, you need to be part of it. Your website has to be responsive (so it can be viewed on any device) and mobile if you want it to be loved by Google and your customers. I stumbled across […]

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  • How to Tackle Large Copywriting Projects

      To be honest, although the title talks about tackling large copywriting projects, this applies to any project. When faced with a new project brief, it’s tempting to jump straight in and start writing. The problem with that approach is that you’ll end up with something unstructured, muddled and about as engaging as…well, something not […]

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