• A Very Interesting Email Marketing Infographic

      Email marketing is a cheap and quick way to contact your customers. It also appears as though they like it too. In fact, 77% of consumers prefer to receive marketing messages through email? The following infographic from Marketo shows how you can make the most of your email marketing.

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  • Do You Want An Edit or Copywriting?

      It’s a given that professional copywriting doesn’t come cheap. Why should it? You’re asking someone who has spent many years learning their craft to create original copy for your website, brochure, email campaign, report etc. They use their experience and expertise to create something that’s completely focused on your customer, reinforces your brand and […]

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  • What To Do If You Want to Bomb on Social Media

    There are times when I think it would be a good idea to needed a license to use social media. Why? Simply because there are so many people on there that really don’t have a clue. Getting the etiquette right (this post focuses on Twitter) will have a huge impact on how you are regarded […]

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  • How to Segment Your Email Marketing List

      Email marketing is a godsend, but only if you get it right. In seconds you can contact thousands of customers with your latest news, offers and advice. Of course, there is one vital piece of the puzzle many companies forget. They come up with great content, they create an eye catching email, they even […]

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  • 6 Reasons Why Your Business is Failing

      Starting up your own business is exciting and scary in equal measures. All too often you dive in without a second thought (especially if you’re working freelance or provide a service that doesn’t need a huge start-up investment), which is a recipe for disaster. Jumping in without thinking, or getting caught up in things […]

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  • The Power of Internal Communications

      How do you tell your customers about your products and services and how they will make their lives better? Probably through cracking web copy, brochures, emails, newsletter and that sort of thing. Written well, they help you communicate your points clearly and succinctly. Great. So how do you make sure your employees understand your […]

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  • How to Stay Connected Without Being a Pain

      As a business owner you’ll come across a lot of people at networking events, trade shows, through social media and just during your day-to-day activities. Always thinking about the next big opportunity, you diligently record their contact details so you can stay in touch. Every so often you send them a personal email to […]

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  • How to Get The Website of Your Dreams

    When starting out in business, you’re eager, optimistic and have fairly high expectations of what you want to achieve. The only problem is those high expectations come at a price and not one generally, that your start-up budget can stretch to. Let’s take your website for example. This is going to be your online store […]

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  • Never Underestimate the Power of Customer Service

    Customer service is one of the basics of business. Without it you won’t have any customers. It’s the one aspect that you can shine at regardless of the size of your business. Great service is one of the things people will pay extra for, so why are so many companies falling flat on their faces? […]

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  • How Not to Explore New Business Opportunities

      Is it just me or has there been an influx on ‘cold’ email enquiries for all businesses recently? Pretty much every morning there’s at least one email from a company I’ve never heard of before offering me their services. Before you say surely there’s nothing wrong with that,  I think there is. The one thing […]

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