• 3 Reasons Why Your Should Embrace Blogging as Part of Your Job

      Your management team’s latest idea for boosting customer engagement is to get every team member to write a blog post. Today it’s your turn. Yes, you know you should have been prepared for it. Yes, you know you should be keeping an ideas list for articles, but you haven’t. Basically, you see it as […]

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  • The Power of You

      You. A simple word that doesn’t get used enough in my opinion. When you use ‘you’ in your marketing it does something magical; it makes the reader believe you are talking to them. That’s a pretty powerful thing to be able to do because it drives engagement and makes whatever you’re saying personal to […]

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  • 2015 Ranking Factors Survey

    Ranking well in the search results would be easy if you had a crystal ball, but I’m guessing you don’t. That’s why mere mortals like you and me have to rely on the opinions of experts. That’s why I wanted to bring you these infographics from Moz. Every couple of years, Moz asks the brightest […]

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  • Effective Email Marketing Content in 8 Easy Steps

      If your inbox is anything like mine, it attracts oodles of terrible email marketing. From the brightly coloured and badly formatted ones from “SEO experts”, to the “I’m emailing following our earlier call” that never happened, they annoy rather than inspire. You see, that email you send is the recipient’s window on your business. […]

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  • Successful Summertime Marketing

      How do you know when you’ve hit the summertime marketing period? OK, smarty pants, yes the warmer weather is one indication, but here in the UK you can be waiting a long time for it to warm up. I’m thinking more about the quiet office; the phones stop ringing; clients and staff are jetting […]

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  • What is Periscope and Do You Need It?

      According to Periscope’s website, it was inspired because they “…wanted to build the closest thing to teleportation.” In real terms, it is a way of exploring the real world through someone else’s eyes; it’s an app that allows you to share and watch live video broadcasts from your mobile phone. That’s pretty cool, but […]

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  • Great Spelling Fails – “iHop-gate”

    I’ve written several posts about the importance of proofreading and why you should pay attention to your spelling (the link takes you to a selection of articles on the subject), but a recent trip to Florida made me smile. To paraphrase Alexander Pope “to err is human”. No matter who you are, how well educated or […]

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