• 10 Reasons Why People Don’t Trust Your Website

      Buying online, or finding a service supplier online can be fraught with danger. With no physical shop to go to, the consumer doesn’t get to meet you or your team and therefore has to take your website as gospel. Placing that much trust in a company is quite scary, which is why your website […]

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  • 5 Ways to Add Power to Your Writing

      If you’re a regular reader of this blog, or any other copywriting blog, you have been told on more than one occasion to write in a conversational tone and in a way that your audience can relate to. OK, that’s fair enough, but how do you do that? How can you be sure your […]

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  • Top 5 Marketing Trends for 2016

        The world of marketing moves faster than a fast thing. Just when you think you’ve got is sussed, everything changes and while you’re still getting your head round the latest concept everyone else has dashed off to try something new. Surprise, surprise, things are set to shift again in 2016 so here’s a […]

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  • If You Want a Great Video Get a Great Script

      What came first, the film or the script? Yes, you need a creative idea; yes, you need a great camera operator, but no, combined they don’t make a winning video. That comes from the script. The problem is, all too often, it’s an after thought. Getting inside your viewers’ heads A video will only […]

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  • What is a Perfect Blog Post?

      Is there such a thing as a perfect blog post? Well, there are a few things you can do to give your post a great chance at being classed as perfect, but a lot of its perfection will come down to knowing your audience and understanding what they want. You can be the best […]

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  • When Do You Start Selling To Customers

      Your business will only survive if you and your sales team sell. That’s a given. So when, in your opinion, does that selling process start? Is it from the initial phone call, email or visit to your shop? Nope, you’re way off. Granted, if you were to define the act of selling it would […]

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  • There’s No Such Thing As Social Selling

      Marketers love buzz words. Every so often they’ll come up with another doozy that makes them sound knowledgeable, but that in reality is just another catch phrase. It gets banded about on the internet and before you know it, it’s wheedled its way into your vocabulary and you start using it, and worse still, […]

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  • The Value Behind a Copywriting Brief

      The copywriting brief is an essential part of any project. The series of questions it contains are designed to extract as much information about your business as possible. Your writer needs to know everything about you, your business, your products and services, the marketplace in which you operate, your customers, their likes and dislikes, […]

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