• How to Create a Powerful Online Profile

      Being loud and proud is what online marketing is all about. It’s never been easier to reach out to your customers as it is today. With the millions of internet users out there, your products and services can now enjoy a global audience. But how do you make sure they hear your message? How […]

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  • How to Write Sales Copy That’s Invisible

      No, I haven’t been at the cooking sherry, you really can write invisible sales copy. Let me explain. Do you write your own copy? If you do, I’m willing to bet that, at some point, you’ve fallen at one of hurdles that determines its effectiveness: It’s full of we It’s a blatant sales pitch […]

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  • Social Media is About Connecting Not Selling

      I’m sure I’ve probably touched on this subject before, but considering the approaches I get through social media it needs to be said again. Social media is for connecting. Yes, it is possible to sell also, but not from the outset. If you try you’ll be banished to spamsville. Through the likes of Twitter, […]

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  • What Are You Really Trying to Say?

    A very short blog about focus in your writing How many times have you tried to write an email, newsletter, web copy or brochure only to completely lose your focus? The problem is your business is quite complex; there’s a lot that goes on in the background that, quite honestly, your customers don’t need (or […]

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  • Long Copy Results in Better Rankings

      I don’t have a lot of patience when it comes to reading stuff online. The posts I like to read are short, succinct and get to the point. It’s a bit like my shopping style; unlike a lot of my girlfriends, I know what I want, head straight to where I’m most likely to […]

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  • Why Is Your Content So Crap?

      Oh dear, come on, take a seat and let’s talk. Why do you feel that way about your content? Is it because someone said that if you’re not getting at least 8 social shares it’s failing? You know what? There’s loads of excellent content out there that doesn’t get that many shares and it’s […]

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  • How To Create a Stand Out White Paper [Infographic]

      White papers are still a valid part of your businesses marketing strategy. Considering most are now read from smartphones, tablets and PCs, how you create them will have a direct impact on whether they get read. Today, they should be written from a web point of view. Forget the boring old stale reports of […]

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  • Where Do You Stand on the Oxford Comma Debate?

      “While Adrian was waiting for Julie to get ready, he washed the dishes, turned off the TV, checked his emails, and even had time for a cup of tea.” The Oxford comma – also known as the serial comma – (the one that ends the list in the sentence above and comes before the […]

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  • The Top Social Media Management Tools of 2015

      Social media management tools have been huge this year, but with so many to choose from, how can you be sure you get the one that’s right for you? After a bit of a surf, I came across an infographic by G2Crowd. They’ve analysed thousands of user reviews to work out which ones are […]

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  • The Problem With Subject Lines

    The subject line for your email marketing campaign is probably the shortest thing you’ll have to write, but it is also the most important. It’s hard enough coming up with killer content for the email itself, but trying to find something succinct and attention grabbing can be a real nightmare. Let’s face it the simple […]

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