• The Biggest Content Marketing Trends of 2015 – Infographic

    Content marketing is growing. It’s vital these days that you engage with your audience through helpful and entertaining information. That doesn’t mean you can just write something and push it out through Twitter and Facebook and just wait for the phone to ring. Wide publication and interacting with your readers is essential. When they comment […]

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  • Blogging Off Piste

        My advice, when it comes to blogging for your business, is to stick with what you know. It’s your keen insight into your industry and advice that people want. They want to learn from your fountain of knowledge to develop their own skills. The problem is what do you do when your fountain […]

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  • Can Cold Calling Really Work?

      I hate cold callers. The last thing I want is some random company calling me to try and sell me something I’m not in the market for. To be honest with you, even if I was, I wouldn’t buy from a cold caller on principle. Why should I have my working day or, even […]

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  • More Advice About Creating Google Adwords Ads

      In my last post I talked about creating Adwords adverts with FOMO (the fear of missing out). But what about the rest of the advert? Google doesn’t give you a lot of room to play with when it comes to writing your ads. Other than your URL, you get a heading (25 character limit), […]

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  • Creating Adwords Ads With Added FOMO

      What the hell is FOMO? It’s the holy grail marketers love. It preys on the insecurities of the buyer. It’s the Fear Of Missing Out. It can be generated through time limited offers, limited stock etc.. – you know, the type of thing that people won’t want to miss out on. That’s why FOMO […]

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  • Correcting Those Ooops Moments

      There is one thing you and I have in common – we’re human. That means one thing. Things go wrong sometimes. Yes, it happens to everyone, so the next time someone tries to make you feel bad when you make a mistake claiming they would never do something so stupid, smile to yourself because […]

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  • 3 Reasons Why Your Should Embrace Blogging as Part of Your Job

      Your management team’s latest idea for boosting customer engagement is to get every team member to write a blog post. Today it’s your turn. Yes, you know you should have been prepared for it. Yes, you know you should be keeping an ideas list for articles, but you haven’t. Basically, you see it as […]

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  • The Power of You

      You. A simple word that doesn’t get used enough in my opinion. When you use ‘you’ in your marketing it does something magical; it makes the reader believe you are talking to them. That’s a pretty powerful thing to be able to do because it drives engagement and makes whatever you’re saying personal to […]

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  • 2015 Ranking Factors Survey

    Ranking well in the search results would be easy if you had a crystal ball, but I’m guessing you don’t. That’s why mere mortals like you and me have to rely on the opinions of experts. That’s why I wanted to bring you these infographics from Moz. Every couple of years, Moz asks the brightest […]

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  • Effective Email Marketing Content in 8 Easy Steps

      If your inbox is anything like mine, it attracts oodles of terrible email marketing. From the brightly coloured and badly formatted ones from “SEO experts”, to the “I’m emailing following our earlier call” that never happened, they annoy rather than inspire. You see, that email you send is the recipient’s window on your business. […]

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