• Successful Summertime Marketing

      How do you know when you’ve hit the summertime marketing period? OK, smarty pants, yes the warmer weather is one indication, but here in the UK you can be waiting a long time for it to warm up. I’m thinking more about the quiet office; the phones stop ringing; clients and staff are jetting […]

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  • What is Periscope and Do You Need It?

      According to Periscope’s website, it was inspired because they “…wanted to build the closest thing to teleportation.” In real terms, it is a way of exploring the real world through someone else’s eyes; it’s an app that allows you to share and watch live video broadcasts from your mobile phone. That’s pretty cool, but […]

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  • Great Spelling Fails – “iHop-gate”

    I’ve written several posts about the importance of proofreading and why you should pay attention to your spelling (the link takes you to a selection of articles on the subject), but a recent trip to Florida made me smile. To paraphrase Alexander Pope “to err is human”. No matter who you are, how well educated or […]

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  • A Very Interesting Email Marketing Infographic

      Email marketing is a cheap and quick way to contact your customers. It also appears as though they like it too. In fact, 77% of consumers prefer to receive marketing messages through email? The following infographic from Marketo shows how you can make the most of your email marketing.

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  • Do You Want An Edit or Copywriting?

      It’s a given that professional copywriting doesn’t come cheap. Why should it? You’re asking someone who has spent many years learning their craft to create original copy for your website, brochure, email campaign, report etc. They use their experience and expertise to create something that’s completely focused on your customer, reinforces your brand and […]

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  • What To Do If You Want to Bomb on Social Media

    There are times when I think it would be a good idea to needed a license to use social media. Why? Simply because there are so many people on there that really don’t have a clue. Getting the etiquette right (this post focuses on Twitter) will have a huge impact on how you are regarded […]

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  • How to Segment Your Email Marketing List

      Email marketing is a godsend, but only if you get it right. In seconds you can contact thousands of customers with your latest news, offers and advice. Of course, there is one vital piece of the puzzle many companies forget. They come up with great content, they create an eye catching email, they even […]

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  • 6 Reasons Why Your Business is Failing

      Starting up your own business is exciting and scary in equal measures. All too often you dive in without a second thought (especially if you’re working freelance or provide a service that doesn’t need a huge start-up investment), which is a recipe for disaster. Jumping in without thinking, or getting caught up in things […]

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  • The Power of Internal Communications

      How do you tell your customers about your products and services and how they will make their lives better? Probably through cracking web copy, brochures, emails, newsletter and that sort of thing. Written well, they help you communicate your points clearly and succinctly. Great. So how do you make sure your employees understand your […]

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  • How to Stay Connected Without Being a Pain

      As a business owner you’ll come across a lot of people at networking events, trade shows, through social media and just during your day-to-day activities. Always thinking about the next big opportunity, you diligently record their contact details so you can stay in touch. Every so often you send them a personal email to […]

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