• Get More Engagement From Instagram

      As a copywriter, Instagram isn’t a social media channel that I’ve used for business. Yes, pictures of my dogs appear on it now and then, but that’s as far as it goes. But as one of the fastest growing social media platforms with over 200 million users, which gets 15 times more user engagement […]

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  • How to Make Your Writing More Readable

      What are you talking about? Of course my writing’s readable.   It should be to you, after all you wrote it, but what about everyone else? You know what you’re trying to say because it was in your head as you wrote it. The problem is, your ideas could have got muddled on the […]

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  • Top Marketing Trends For 2016

      Creating a winning marketing strategy would be so much easier if you knew what the future held. New trends are driven by customer demands and technological advances and trying to keep up with all the new thinking can create a very real headache. So what’s just around the corner? What will 2016 bring? While […]

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  • Stop Wasting Money on Content That’s Useless

      Is there such a thing as useless content? Surely every piece of content is valuable to you – otherwise why would you write it? The problem comes down to perception. Take your typical company. On one side you have the marketing department. They are tasked with creating and developing every piece of external marketing […]

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  • What Online Retailers Can Learn From Their Customers

      Millennials, Generation Y, Generation Consumer, call them what you like, but their shopping habits and preferences will tell you a lot about how you should be marketing to them. Today’s “always on” culture has formed a new breed of consumer. They want things now; they want to hear about stuff that’s important to them […]

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  • Link Building in 2016

      I hesitate to say that search engine optimisation (SEO) has changed a lot over the years, mainly because, if you’ve been doing it properly, it hasn’t really altered much at all. High quality content has always been important, as has links to/from authority sites. The only thing that’s changed is Google’s crack down on […]

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  • How to Create an Explainer Video

    Explainer videos are fantastic tools that quickly get across the message about the benefits of your product or service to your audience. Hmm…that sums up this whole post really. But as it’s a bit short, let’s have a think about how to make your explainer video as powerful as possible. You already know how much Google […]

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  • Too Many Copywriters Spoil the Copy

      Wow – have you seen the amount of copy needed for your project? As usual management have left it to the last minute, preferring to spend hours and hours refining the colour pallet and design rather than thinking about the content that has to be generated. Have you noticed that? The copy is always […]

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  • Video Marketing Stats That’ll Make Your Eyes Water

      Yes, you’ve heard it said many times before – video marketing, blah, blah, blah…great for your business, blah, blah, blah. There is a reason for it being repeated over and over – because it’s true. Not everyone likes to read information; some prefer to listen to it, others like to watch it, which is […]

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