• The Formula For Winning Content

      As a copywriter my heart sinks when I get an enquiry from a potential client (usually an agency) asking for x number of words on a specific subject with x% of keywords in it. Really? It doesn’t matter whether its website copy or articles, that kind of approach will only lead to one thing […]

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  • Behind The Doors at Briar Copywriting

      Ever wondered exactly who’s behind Briar Copywriting? OK, this website gives you quite a few clues, but it doesn’t really tell you about Sally Ormond the person. Towards the end of last year, I was asked by my good friend Katherine Wildman (a fellow scribe) to take part in her “The Writing Desk” interview […]

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  • Can You Ever Be Truly Unique?

      It’s what you’re constantly told by your marketing department, marketing agency, copywriter and just about every other Tom, Dick and Harriet. If your business is to survive you must be unique. You must offer something no one else offers, work in a way no one else works and achieve things no one else has […]

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  • No, You’re Not the Market Leader, I Am

      Marketing leading. Industry leading. Cutting-edge. State-of-the-art. Innovative design. Breakthrough technology. Ground-breaking technology World-class. How many times have you come across one of those phrases on a website or in a brochure? It’s amazing how many ‘market leaders’ there are in the world. It doesn’t matter if it’s kitchen design, software, telecoms, or finance related, […]

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  • Finding Inspiration For Your Copywriting

      One of the toughest parts of copywriting is coming up with an endless stream of inspiration for website content, brochures, landing pages, emails, newsletters and every other form of marketing you can think of. Everything you write has to be relevant to the client you’re working with, everything has to be original and everything […]

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  • The Slippery Slope to Email Marketing Oblivion

      Email marketing, love it or loath it, it is one of the fastest, cheapest and most effective ways of building relationships with your customers. For starters, they signed up to hear from you, so you have a hungry audience just waiting for your latest missive. So why are you getting it so wrong? How […]

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  • What is Predictive Intelligence and Do You Need It?

        Here we go again. A group of marketers have come up with yet another indecipherable buzzword. What is Predictive Intelligence? The best way to define it is: “…the process of finding out how consumers react to sales messages and combining those findings with their characteristics. This data is then crunched and an automated […]

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  • Why Buzzwords Are The Pits – Especially Experiential Marketing

      I’ve not had a good rant for a while, so watch out, one’s on its way – and it’s all about buzzwords (and one in particular). What’s got me so riled? The word ‘experiential’. It’s one of the latest ideas buzzing round the marketing and events industries. Experiential marketing is basically a way of […]

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  • Move Over eCommerce, it’s Time to Make Way for Social Commerce

      eCommerce has been part of your business model for quite some time now. Over the years it has changed from a rather crude and clunky online sales experience, to an all singing all dancing smooth experience that places the customer right in the heart of everything. Although still incredibly important, eCommerce is changing – […]

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  • No One’s Engaging With My Content

      Frustrating, isn’t it? You put your heart and soul into the content you produce and yet you’re not getting any comments, likes or shares. What’s wrong with it? You’ve given it to your colleagues to read and they think it’s great, so what’s happening? Part of the problem is the amount of content there […]

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