• Email Marketing Regulations and Etiquette

    How to maintain your reputation and keep your audience happy Email marketing is an essential tool for any business, but understanding its etiquette is even more important. I’m not just talking about headline crafting, personalised copy or conversational style, but probably something that’s even more important than that if you want to protect your reputation. […]

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  • The Easy Way to Write Great Content Every Time

      On the face of it, writing content should be the easiest thing in the world. You have a product or service to write about, so surely all you have to do is tell the reader what it does and you’re there. Unfortunately it doesn’t work like that, which is why you usually end up […]

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  • How to Make Your Company a Zebra Among Sheep

      How do you decide on the approach your marketing content will take? Do you look at your business, its ‘personality’, the way you want to be viewed by your customers? Or do you take a peek at what your competitors are up to and base your decision on that? If you fall into the […]

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  • Creating the Perfect Content Marketing Cocktail

      Content marketing can be a puzzle sometimes. There are so many different forms, how can you be sure you get it right every time? I’ve just got back from a cycling holiday in Gran Canaria (yes, that’s me partaking in a Mojito), and the post-cycling cocktails were ace – although on the strong side. […]

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  • Writing By Numbers Will Ruin Your Reputation

      How long should my content be? That’s the biggest headache most business owners have, in terms of boosting the effectiveness of their website. It’s not something that’s kept me awake – here’s why. First of all there is a lot of conflicting advice out there. Some articles tell you the optimum number of words […]

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  • Google Local – The Latest News in Google’s Local Ranking Factors

      Google local is a great way to get your business noticed, so it’s important you’re kept up to date with the latest news from the search giant. A recent update to the “Improve your local ranking on Google” page provides new information under the local ranking factor categories of relevance, distance and prominence. Making […]

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  • Why You Need One Chief and a Cast Iron Copywriting Brief

      Every business needs content. That’s a given. Whether it’s for your website, brochures, newsletters, emails or case studies, the voice and words you use will have a huge impact on your brand image and bottom line. For most companies, finding the right voice and approach is quite easy. You know your customers well, you […]

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  • Email Subject Lines: Everything You Need to Know to Get Your Emails Opened

      Email marketing is a quick and effective way of communicating with your customers – that’s why everyone’s doing it. The problem with that is your customers are bombarded with messages every day. That means they’re going to be very choosy about which ones they open, leaving you with a headache. How can you make […]

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  • Why You Should Trust Your Copywriter

      Can I ask you something? What’s the point in going to all the time and trouble of finding a great copywriter if you’re going to ignore everything she says or does? There must have been a reason for looking for expert help. Sadly, the life of a copywriter isn’t so glamorous that people are […]

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