• Website Content: What’s Important and What’s Not

      Believe it or not, your website is there to sell. In the past, when I’ve worked on website content projects, I have had clients say “we’re not to bothered about the website because we don’t sell through it.” Thankfully that’s not something I hear too much these days because most people now get that […]

    Read more

  • 6 Tips to Make Your Newsletters Rock (and a bonus tip)

      As a savvy marketer you’re already sending out a monthly newsletter to your customers. Your website has a catchy sign-up box so all your customers – old, new and potential – can keep up to date with what’s going on, find out about your latest offers and glean insights that will help them in […]

    Read more

  • Freelancing – Dream Job or Worst Nightmare?

      Wouldn’t it be great if you could work freelance? No more 9 to 5, no demanding boss, no more commuting, no more pointless meetings… But hang on, freelancing means no more regular pay cheques, no paid holiday or sick leave… what about my pension? Where’s my security gone? On the face of it being […]

    Read more

  • Every B2B (and B2C) Website Must Have These 10 Features

      As a copywriter, it pains me to say this, but the words on your web page aren’t the be all and end all. They are, of course, incredibly important if you want to make a sale, but considering the average visitor only spends four seconds on a website, it’s got to have visual impact […]

    Read more

  • How to Avoid Being the Social Pariah of Your Social Media Group

      Social media is full of chat groups and forums. Whether it’s Facebook, LinkedIn or some other business forum website, they can be a valuable source of support, advice and banter. They can also be a source of great frustration. Over the years I’ve been part of many such groups. They’ve all started off well […]

    Read more

  • The 5 Mistakes You’re Making When Writing Your Content

      Come on, writing copy can’t be that hard, right? After all, you’ve read all the advice from the copywriting greats, you keep up to date with the latest thinking, so you’re right on it. If that’s the case, how come you’ve been looking at that blank screen for the last 10 minutes? The problem […]

    Read more

  • Use Images to Optimise Your Blog’s SEO

      You don’t need me to tell you about why you should be using images in all your blog posts. Just in case you’re unsure it’s because images will entice visitors to click through to your website more readily. A headline is all well and good, but a great image is more persuasive. But just […]

    Read more

  • The SEO Mistakes You’re Probably Making

      SEO (search engine optimisation) isn’t an optional exercise if you market your business online. That means it’s something you have to get to grips with and make time for in your hectic schedule. It doesn’t help that it’s a constantly changing animal with new rules and algorithms being applied all the time. As a […]

    Read more