• How to Approach a Copywriter

      In my experience, you usually start looking for a copywriter at the eleventh hour. If it’s a new website, the design is done but there’s no copy. If it’s a brochure, you’re ready to go to print but there’s no copy. If it’s an email campaign, you want to send it tomorrow but there’s no […]

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  • The Differences Between In-house Writers and Professional Copywriters

      You have a constant need for content, so what do you do? Muddle along by using in-house writers, who aren’t actually professional writers, but can string a sentence together? Or, do you higher a professional copywriter to work alongside your team to produce the content as and when you need it? Perhaps this will […]

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  • Why You Shouldn’t Aim to Write Award Winning Content

      That would be a dream come true, wouldn’t it? Content that you create wins an award. Wow. But that thought should never enter your mind when writing. Why? Because when it does, you end up writing crap. Back to basics: why are you writing the content? That sounds like a stupid question, but it’s […]

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  • Stop Treating Content Like a Poor Cousin

      As a freelance copywriter something has become very plain to me. Over the years I’ve seen it happen time and time again. Without fail, every project follows the same pattern. Well it’s time things changed and I’m about to tell you why. It’s not all just about a pretty face Rebranding or redesigning your […]

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  • The Fundamental Difference Between Blogging and Sales Writing

      A few months ago I was asked to give a presentation on copywriting at a local business forum. The theme was how to create authentic and natural copywriting for the web. At the end of the talk one delegate asked whether they needed a copywriter for their web copy because they wrote their own […]

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  • The 4 Mistakes That Are Killing Your Email Campaign

      Creating emails sounds as though it should be the easiest thing in the world. You work out what you want to say, you put it into your email marketing software’s template, you pick the list you want to send it to, and then you send it. Simple. If it were that simple not only […]

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  • The Missing Link In Your Content Strategy

      You might not think it, but you are missing something vital in your content strategy. Over the years you’ve found it increasingly difficult to come up with fresh content for your blog. Even though you’ve invested in a professional copywriter to create the content, your ideas have started to dry up. That’s when you […]

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  • Why Content, SEO and Social Media Are Stronger Together

      High quality content powers Google. It’s true; you’ve probably read umpteen blogs that tell you that. So does that mean you can cut back your spending on SEO and social media? No. Eh? In these uncertain times you’re going to be looking hard at your budgets to see where you can save a few […]

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  • Why Web Copy Shouldn’t Be a One Hit Wonder

      Steve Brookstein, Sam Bailey, Sam and the Womp, Yolanda Be Cool & DCUP, 3 of a Kind, Rui Da Silva, MARRS… What do all of these have in common? They were all one hit wonders. They stormed into our lives (and the charts) promising great things, but after their initial hit nothing happened. They […]

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