• Are You a Marketing Cheapskate?

      How important is your business to you? That might sound like a daft question, but I feel it has to be asked. Why? Well, mainly due to the rise in the number of websites that offer dirt-cheap design services, website development and copywriting. For a few pounds, you can find someone to create all […]

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  • 5 Ways to Make Sure Your Copywriting Project Runs Smoothly

      Every organisation needs content. Whether it’s for sales and marketing, internal communications, or public information, content is the driving force that connects your business with your audience. And its vital that content is top notch because it’s representing you. For that reason, here are 5 ways to make sure your copywriting project runs smoothly. […]

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  • Copywriting 101 – The Art of Listening

      A professional copywriter does several things really well: Writing Researching Listening It’s that last one that I want to look at. On the face of it, listening doesn’t seem to be all that difficult, but effective listening is. Let me explain. In fact, I’ll let Stephen Covey explain: “Most people do not listen with […]

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  • How to Give a Complete Copywriting Brief

      You are looking for a copywriter to create your website copy because: You don’t have the time You don’t have the skills or knowledge to write effectively for the web You want a professional website in looks and content But, looking for a writer doesn’t just mean doing a quick Google search, picking one […]

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  • Content Marketing Made Simple

      Let’s start at the beginning and ask what’s content marketing? It’s a way of getting your business found online, building your brand, and giving your customers something for nothing to generate trust. Consistently high quality content will begin to build you a reputation for expertise in your field. Sounds great doesn’t it? Before you […]

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  • Green Marketing – How to Recycle Your Old Content

      Over the years you’ve amassed some pretty strong content. You have some great blog posts that are still being shared and talked about. But are you making the most of them? Reusing old content might sound like a lazy way to create copy, but it can be one of the best ways to enrich […]

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  • How Much is Your Strapline Worth?

      According to the Cambridge Dictionary, a strapline is: “A short, easily remembered phrase used by an organisation so that people will recognise it or its products.” Some of the most famous examples are: Every little helps – Tesco Never knowingly undersold – John Lewis Because you’re worth it – L’Oréal Love it or hate it […]

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  • 17 Ways a Copywriter Will Help Your Business

      It doesn’t matter whether your company is small, medium, large or global, a copywriter will add value to what you do. They bring with them the kind of specialist knowledge that your own people can’t provide. Working on a freelance basis, their experience is incredibly wide and varied meaning they can bring a unique […]

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  • How to Find The Most Powerful Benefit Your Product Offers

      You don’t need me to tell you that the most powerful marketing content is dominated by benefits. They are the things your reader wants to know about. They are going to make their life easier, more prosperous, more enjoyable etc. So how can you be sure your content shouts about them? How can you […]

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