• Link Building in 2016

      I hesitate to say that search engine optimisation (SEO) has changed a lot over the years, mainly because, if you’ve been doing it properly, it hasn’t really altered much at all. High quality content has always been important, as has links to/from authority sites. The only thing that’s changed is Google’s crack down on […]

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  • How to Create an Explainer Video

    Explainer videos are fantastic tools that quickly get across the message about the benefits of your product or service to your audience. Hmm…that sums up this whole post really. But as it’s a bit short, let’s have a think about how to make your explainer video as powerful as possible. You already know how much Google […]

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  • Too Many Copywriters Spoil the Copy

      Wow – have you seen the amount of copy needed for your project? As usual management have left it to the last minute, preferring to spend hours and hours refining the colour pallet and design rather than thinking about the content that has to be generated. Have you noticed that? The copy is always […]

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  • Video Marketing Stats That’ll Make Your Eyes Water

      Yes, you’ve heard it said many times before – video marketing, blah, blah, blah…great for your business, blah, blah, blah. There is a reason for it being repeated over and over – because it’s true. Not everyone likes to read information; some prefer to listen to it, others like to watch it, which is […]

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  • How to Combat the Fear of Being Ripped Off

      At some point in your life you’ve been ripped off. It was either that gizmo you bought from the market that worked for 30 seconds before giving up the ghost, or the ‘get rich quick’ scheme you fell for hook line and sinker. Whatever it was, it really hacked you off and you vowed […]

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  • Using Hashtags the Right Way in Your Marketing Strategy

      A few days ago I headed out on my usual early morning journey to the gym. My companion for this relatively short trip was Nick Grimshaw (Grimmy) from Radio 1’s breakfast show. He was talking about one of his pet hates – the hashtag. I nodded silently as he ranted about how he was […]

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  • How to Launch a Successful Marketing Campaign [Infographic]

      You’re well into the new year now (well, a couple of weeks) and you’re thinking about projects for the next 12 months. Over the holidays a seed of an idea began to grow in your head and now’s the time to breath life into it and watch it grow. But how? What should your […]

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  • Why You Should Write Your Own Blogs

      This post is mainly aimed at small business owners. Is that you? Do your customers enjoy dealing with your company because of the personal service they receive? Do most of them know you by name? Can they pick up the phone and talk to you? If you answered ‘yes’ to one of more of […]

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  • Why Small Businesses Are Getting Their SEO Wrong

        Oh God, not SEO again! Yeah, yeah, I’ve heard it all before – get a bunch of keywords, stick them in your site, people will find you… Err, no – if that’s what you think you’re in trouble. And no, SEO isn’t particularly time consuming, ridiculously complicated or impossibly hard. If you get […]

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  • Experience Doesn’t Make The Best Copy

      One of the most frequent questions I’m asked by potential clients is do I have experience in their industry. At this point I have 2 choices: lie and say yes, be honest and say no (assuming I don’t have any experience). Being the well brought up young lady that I am, I always tell […]

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