• Case Studies – How to Write Them [Infographic]

      Following on from my last post that talked about testimonials and case studies, I came across this infographic on unbounce that I thought you would be interested in. If you’re going to write case studies, it’s important to make sure they tell the story you want to get across. This infographic gives you a […]

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  • Testimonials or Case Studies?

      Testimonials or case studies? Which is best? Well, one thing’s certain, no one will believe a word you say without proof. It’s true. Your website content can be as compelling as you like, but if you don’t back up your claims in some way, no one is going to buy from you. The usual […]

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  • What is a Copywriter?

    I was having a browse on the internet the other day and came across a blog post by dorisandbertie.com that made me smile. It wasn’t because it was exceptionally well written (although it is), it’s not because it was about the latest marketing revelation; no, it was because I found myself nodding and agreeing with every […]

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  • On-page SEO Optimisation – Infographic

      Search engine optimisation is here to stay, so whether you love it or loathe it, you’ve got to understand it. When it comes to writing optimised copy, all you have to do is concentrate on creating natural, high-quality content that’s relevant to your readers. That’s it. No magic is required, just great writing. As […]

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  • How Involved Should You Be in Your Copywriting Project?

    Your website is in dire need of a revamp. The new design is ready and now you’ve turned your attention to the content. The thought of writing it sends shivers down your spine, so you decide to commission a professional copywriter instead. After sending out a brief to your shortlist, all the quotes are in. […]

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  • Yes, Your Copywriting Project Does Need Research

      Marketing budgets have never been tighter, I get that, but that doesn’t mean you should start to skimp on the important stuff. I have noticed a trend recently in the enquiries I have been receiving. One or two, once they have received my proposal and quote, suddenly announce: “It’s OK, you don’t need to […]

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  • Mail Butler – Making Apple Mail That Little Bit Better

      Not my usual type of post, but every now and then I come across a product that I can’t believe I managed to live without for so long. And when I do, I just have to tell people about it. I’ve been an Apple user for about 5 years. I love my iMac, but […]

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  • It is a Wise Businessperson Who Takes Advice

      If I’ve said it once, I’ve said it a hundred times; you know your business better than anyone else. But that does not mean you should ignore advice. A few years ago, while still a little green behind the ears, I worked with a client who was after a sales letter. It’s not something […]

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  • Will You Help Me Become a Better Networker?

      Networking is part and parcel of running your own business. But that doesn’t mean you have to like it. Take me for example. Since 2007, I’ve been running my own freelance copywriting business. After teaching myself about the intricacies of SEO (search engine optimisation) and social media, I successfully marketed myself online to the […]

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  • Briefing Your Copywriter – What Not to Include

      I have already created a downloadable guide on how to brief your copywriter, so this time round I want to look at what not to include. Before I get going, it’s worth remembering that all copywriters work differently. Therefore what I’m about to say is personal to me, but you can bet a lot […]

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