• Yes, You Can Start a Sentence With And

      Throughout my copywriting career I have written sentences that start with ‘and’ or ‘but’. Usually, this is met with a cry from my client, ‘No! You can’t do that, my English teacher said so.” It’s true, students all over the country were brainwashed by their English teachers telling them that under no circumstances should […]

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  • A Quick Insight into the Art of Writing an Elevator Pitch

    I hate networking events. If they weren’t bad enough on their own, they’re even worse when you have to deliver an elevator pitch. If you’re unsure what that is, an elevator pitch is a short summary that quickly tells your audience what your company can do for them. It has to be short, snappy, to […]

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  • Why Case Studies Win Over Testimonials Every Time

      You can talk about your services and products until you’re blue in the face, but without some sort of social proof, no one’s going to listen. Think about how you seek out new suppliers. You’ll do a Google search, make a shortlist, check out their websites, find out how they’re going to make your […]

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  • Stop Content Marketing – You Don’t Know What You’re Doing

      Content marketing is one of those phrases everyone’s banding about. In your marketing strategy meetings you’re being constantly told you need to do it, but no one’s telling you how or why. It’s not enough just to say ‘hey, we blog therefore we have a content marketing strategy,’ because unless you have a clear […]

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  • Are You a Marketing Cheapskate?

      How important is your business to you? That might sound like a daft question, but I feel it has to be asked. Why? Well, mainly due to the rise in the number of websites that offer dirt-cheap design services, website development and copywriting. For a few pounds, you can find someone to create all […]

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  • 5 Ways to Make Sure Your Copywriting Project Runs Smoothly

      Every organisation needs content. Whether it’s for sales and marketing, internal communications, or public information, content is the driving force that connects your business with your audience. And its vital that content is top notch because it’s representing you. For that reason, here are 5 ways to make sure your copywriting project runs smoothly. […]

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  • Copywriting 101 – The Art of Listening

      A professional copywriter does several things really well: Writing Researching Listening It’s that last one that I want to look at. On the face of it, listening doesn’t seem to be all that difficult, but effective listening is. Let me explain. In fact, I’ll let Stephen Covey explain: “Most people do not listen with […]

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  • How to Give a Complete Copywriting Brief

      You are looking for a copywriter to create your website copy because: You don’t have the time You don’t have the skills or knowledge to write effectively for the web You want a professional website in looks and content But, looking for a writer doesn’t just mean doing a quick Google search, picking one […]

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  • Content Marketing Made Simple

      Let’s start at the beginning and ask what’s content marketing? It’s a way of getting your business found online, building your brand, and giving your customers something for nothing to generate trust. Consistently high quality content will begin to build you a reputation for expertise in your field. Sounds great doesn’t it? Before you […]

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  • Green Marketing – How to Recycle Your Old Content

      Over the years you’ve amassed some pretty strong content. You have some great blog posts that are still being shared and talked about. But are you making the most of them? Reusing old content might sound like a lazy way to create copy, but it can be one of the best ways to enrich […]

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