• What is an Omnichannel Experience and Do You Need One?

      The marketers have been at it again. Over a coffee one morning they created a new buzzword – omnichannel. There are numerous articles about it, telling you how important it is and that you must have one. But how can you be sure you need one if you’re not 100% certain what it is? […]

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  • How to Measure The Effectiveness of Your Content Marketing

      Content marketing is essential, but being a good writer doesn’t necessarily mean you’ll be a great content marketer. Why? Because great content marketers also know how to measure the effectiveness of their writing and how to tweak what they put out to improve its impact. It’s a tall order to create a regular stream […]

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  • The Absolute Truth About SEO Copywriting

      There are a lot of blogs out there about the wonders of SEO copywriting. It’s magical. It’s difficult to achieve. Only a word-ninja can hope to create it. Let’s get that into perspective: It’s not magical, but it will help you gain greater visibility in the search results You don’t have to be a […]

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  • What is Evergreen Content and How Do You Achieve it?

      You’ve probably heard people talk about evergreen content – but do you really understand what that means? In basic terms, content is evergreen if it continues to grab readers, social shares, comments and links well after it’s first published. And because it continues to draw people in, Google’s algorithm will see that your content […]

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  • How to Write Value-orientated Content

      Online marketing is never static. What’s hot and what’s not is constantly changing, keeping marketers on their toes. One thing that is certain is that content marketing is central to SEO (search engine optimisation) and always will be. That’s all well and good, but how do you know what types of content are marketable? […]

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  • The Formula For Winning Content

      As a copywriter my heart sinks when I get an enquiry from a potential client (usually an agency) asking for x number of words on a specific subject with x% of keywords in it. Really? It doesn’t matter whether its website copy or articles, that kind of approach will only lead to one thing […]

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  • Behind The Doors at Briar Copywriting

      Ever wondered exactly who’s behind Briar Copywriting? OK, this website gives you quite a few clues, but it doesn’t really tell you about Sally Ormond the person. Towards the end of last year, I was asked by my good friend Katherine Wildman (a fellow scribe) to take part in her “The Writing Desk” interview […]

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  • Can You Ever Be Truly Unique?

      It’s what you’re constantly told by your marketing department, marketing agency, copywriter and just about every other Tom, Dick and Harriet. If your business is to survive you must be unique. You must offer something no one else offers, work in a way no one else works and achieve things no one else has […]

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  • No, You’re Not the Market Leader, I Am

      Marketing leading. Industry leading. Cutting-edge. State-of-the-art. Innovative design. Breakthrough technology. Ground-breaking technology World-class. How many times have you come across one of those phrases on a website or in a brochure? It’s amazing how many ‘market leaders’ there are in the world. It doesn’t matter if it’s kitchen design, software, telecoms, or finance related, […]

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  • Finding Inspiration For Your Copywriting

      One of the toughest parts of copywriting is coming up with an endless stream of inspiration for website content, brochures, landing pages, emails, newsletters and every other form of marketing you can think of. Everything you write has to be relevant to the client you’re working with, everything has to be original and everything […]

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