• The Slippery Slope to Email Marketing Oblivion

      Email marketing, love it or loath it, it is one of the fastest, cheapest and most effective ways of building relationships with your customers. For starters, they signed up to hear from you, so you have a hungry audience just waiting for your latest missive. So why are you getting it so wrong? How […]

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  • What is Predictive Intelligence and Do You Need It?

        Here we go again. A group of marketers have come up with yet another indecipherable buzzword. What is Predictive Intelligence? The best way to define it is: “…the process of finding out how consumers react to sales messages and combining those findings with their characteristics. This data is then crunched and an automated […]

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  • Why Buzzwords Are The Pits – Especially Experiential Marketing

      I’ve not had a good rant for a while, so watch out, one’s on its way – and it’s all about buzzwords (and one in particular). What’s got me so riled? The word ‘experiential’. It’s one of the latest ideas buzzing round the marketing and events industries. Experiential marketing is basically a way of […]

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  • Move Over eCommerce, it’s Time to Make Way for Social Commerce

      eCommerce has been part of your business model for quite some time now. Over the years it has changed from a rather crude and clunky online sales experience, to an all singing all dancing smooth experience that places the customer right in the heart of everything. Although still incredibly important, eCommerce is changing – […]

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  • No One’s Engaging With My Content

      Frustrating, isn’t it? You put your heart and soul into the content you produce and yet you’re not getting any comments, likes or shares. What’s wrong with it? You’ve given it to your colleagues to read and they think it’s great, so what’s happening? Part of the problem is the amount of content there […]

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  • Get More Engagement From Instagram

      As a copywriter, Instagram isn’t a social media channel that I’ve used for business. Yes, pictures of my dogs appear on it now and then, but that’s as far as it goes. But as one of the fastest growing social media platforms with over 200 million users, which gets 15 times more user engagement […]

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  • How to Make Your Writing More Readable

      What are you talking about? Of course my writing’s readable.   It should be to you, after all you wrote it, but what about everyone else? You know what you’re trying to say because it was in your head as you wrote it. The problem is, your ideas could have got muddled on the […]

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  • Top Marketing Trends For 2016

      Creating a winning marketing strategy would be so much easier if you knew what the future held. New trends are driven by customer demands and technological advances and trying to keep up with all the new thinking can create a very real headache. So what’s just around the corner? What will 2016 bring? While […]

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  • Stop Wasting Money on Content That’s Useless

      Is there such a thing as useless content? Surely every piece of content is valuable to you – otherwise why would you write it? The problem comes down to perception. Take your typical company. On one side you have the marketing department. They are tasked with creating and developing every piece of external marketing […]

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  • What Online Retailers Can Learn From Their Customers

      Millennials, Generation Y, Generation Consumer, call them what you like, but their shopping habits and preferences will tell you a lot about how you should be marketing to them. Today’s “always on” culture has formed a new breed of consumer. They want things now; they want to hear about stuff that’s important to them […]

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