• Copywriting is Not a Panacea

      If you’re looking for a universal remedy to your marketing woes that will convince everyone that comes into contact with your content that they must buy from you-you won’t find it. Nope, not even professional copywriting will do that for you. There is only one guarantee in marketing, and that’s the fact that not […]

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  • What a Copywriter Needs to Know

      How to brief your copywriter is a subject I’ve talked about before, but it’s something that’s vital to the success of your copywriting project. Marketing projects come in all shapes and sizes: website copywriting, content for a brochure, direct mail letters, newsletters, email marketing, case studies, scripts, reports, whitepapers, internal communications – you get […]

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  • The Five Elements Your Email Marketing Must Have

      Junk mail is the bane of modern life (well, one of them) but email marketing is fast becoming a blight of equal magnitude. It’s popular because it’s fast and it’s cheap. Once your message has been written, it can be in the inboxes of thousands upon thousands of customers and prospects within seconds, spreading […]

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  • How to Stop People Saying No

    (How a Copywriter Overcomes Your Readers’ Objections)   Marketing your business would be so much easier if your potential clients could not say no. Although there are some people out there that like to be told what’s right for them, the vast majority put up a brick wall faster than Donald Trump when they get […]

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  • What Your Home Page Should Say About You

      Your home page shouldn’t say anything about you. What? It should instead focus entirely on the benefits your customer will get if they buy from you. What it should do though is show them what you can do. Have I gone mad? Not yet. Show them what you do When someone lands on your […]

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  • Why I Don’t Class Myself as a Copywriting Expert

      Am I trying to commit professional suicide? No, just being my usual open and honest self, while having a quiet vent about the never-ending onslaught of ‘experts’ that have appeared over the years. The usual definition of an expert is: “A person who is very knowledgeable about or skilful in a particular area.” I’ve […]

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  • Using Keywords in Your Social Media Profiles

      Really? Keywords in your social media profiles? But keywords are just for websites and stuff, aren’t they? Well, let me ask you this – why do you use keywords in your website copy? The answer is simple, so you can be found in the search results for the service or product you offer. After […]

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  • Why Haven’t The Principles of Copywriting Changed?

      Internet marketing and all its associated skills change faster than a cheetah on roller skates (couldn’t find an image of that anywhere). New technologies force web designers to adopt new techniques. The search engines never stand still in their quest to deliver the perfect search experience. But there’s one thing that hasn’t changed at […]

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  • Creating Content – Who Are You Taking To?

      Consumers are drowning in a flood of content. Everywhere you look, someone is writing an article about something or other. Some are great and well worth reading. Most are – well, not to put too finer point on it – crap. When I read some of the stuff out there, I can almost visualise […]

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  • Why I Keep Asking Why? The Tale of the Annoying Copywriter

      Being a copywriter is a lot like being an annoying child. I have a favourite word – why? I ask it a lot, mainly when speaking with my clients. Why do they do what they do? Why did they make it that way? Why do their customers buy from them? Why does it make […]

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