• Why Small Businesses Owners Should Be Themselves

      This post is for the one-man/woman band. They are the unsung business heroes juggling multiple hats to bring unparalleled levels of services to his or her customers and flexibility that most corporations would give its right arm to possess (if it had one). I say to you it’s time to stand up and take […]

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  • It’s Time To Audit Your Website

      How often do you check your website? I don’t mean take a quick peek at it to make sure it’s still working; I mean a thorough audit of it to make sure it’s working to its optimum. Most companies pay out for a great design and professional content and then forget about it. OK, […]

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  • Marketing Has Changed, Have You?

      Once upon a time, your customers were clueless (in the nicest possible way). They would contact you wanting to learn about your product or service. Your sales team were happy to chat to them, convincing and persuading them that your offering was the only one on the market that could satisfy their needs. They […]

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  • Not Another List Post

      A short post that will enrich your blogging strategy   One of the most successful types of blog post is the list. “Top 10 Marketing Secrets” “101 Ways to Sell to Your Customers” “19 Must-have Looks For This Season’s Woman-about-town” You get the idea. Readers lap this stuff up, sharing them with their nearest […]

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  • The Benefits of Working With a Ghostwriter

      Wouldn’t it be great if you finally got that book written? For years you’ve meant to start it, but something always gets in the way. Last year you even set aside some time, but after looking at a blank page for five days, you gave up. Someone suggested you find a ghostwriter, but you […]

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  • What The Hell Is a Keyword Anyway?

      Keywords get bad press. They have been abused over the years by unscrupulous SEOs and dodgy copywriters, and repeatedly crammed into every inch of websites in the vain hope they will make Google propel the site to the top of the rankings. By the way, that doesn’t work. Although they have taken a bit […]

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  • How Much Should You Pay For a Blog Post?

      How much are you willing to pay for a blog post? Probably not as much as you should pay, and here’s why. As you know, blogging is an excellent way to gain exposure online. Not only will it satisfy Google by delivering a fresh batch of content to your website regularly, but it will […]

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  • Time-limited Offers Will Strengthen Your Copy

      How many times have you hesitated when considering buying something? Although you make decisions all day long, they are always harder to make when they result in you parting with your hard-earned cash. What if, after you’ve bought the item, you find it cheaper elsewhere? What if you’re out and about next week and […]

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