• Video Marketing and The Importance of Knowing Your Audience

      You don’t need me to tell you how valuable video is to your marketing strategy. Whether you’re looking to create a cracking corporate video, an explainer video or a product awareness video, it will add a new dimension to your marketing messaging. There is one problem, though. A lot of companies lose sight of […]

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  • Sales Letters – Finding the Perfect Recipe

      There is no real mystery about how to create a compelling sales letter. The approach you use will depend on the aim of the letter, the audience you’re addressing and the nature of your company or organisation. However, regardless of that, there are some core elements all sales letters have. This post will look […]

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  • Edit Your Way to Stronger Content

      If there’s one thing I’ve learnt since becoming a copywriter, it’s that writing the initial draft of a project is the easy bit. OK, that makes it sound a doddle; it’s not, but in comparison to what comes next it is. After spending hours researching, thinking, drafting and redrafting to generate a first draft […]

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  • When Are Features More Important Than Benefits?

      Every copywriter under the sun will tell you it’s vital your content focuses on the benefits your customers enjoy from your products or services. It’s these that will make them want what you’re offering enough to buy. But is that always the case? Should benefits always take centre stage? Getting into the B2B mind-set […]

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  • How to Make Your Copywriting Persuasive

      If your content doesn’t persuade your reader to do something, it’s a complete waste of space. Harsh but true. The internet is full of articles that take up space. They don’t offer the reader anything. They are boring and add nothing whatsoever to the world. What have you got to do to make your […]

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  • Why Professional Copywriting Isn’t as Cheap as Chips

      Content – you can’t live without. Whether it’s creating new web content, brochure copy, an email campaign, white paper, case study or article, it takes time, skill and a certain flair to produce something that’s engaging. You usually tell yourself you don’t have the time to create it yourself when the simple truth is […]

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  • SEO Success Factors – Infographic

      For every online marketer, SEO (search engine optimisation) is a necessary evil. Why evil? Mainly because people see it as a mystical and complex monster that only a few understand. The real fact is that SEO isn’t that hard to master, at least not the on-page stuff. If you’re not a coder, you’ll need […]

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  • Customer Letters – What Do They Say About You?

      Brand personality and that touchy-feely stuff are what marketing is all about these days. Companies are catching on to the power of conversational communication on their website and social media channels. Slowly, they are dragging themselves away from the starchy corporate image of old as they realise that their customers want cosy, friendly, chatty […]

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  • 32 Social Media Marketing Stats for 2017 [Infographic]

      I do love a good infographic, and this one is excellent. Created by the talented people over at Red Website Design, this one takes a look at a few facts and figures that will help you devise the perfect social media marketing campaign for your audience. Every business caters for a different audience, and […]

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