• Why Politicians Make Crap Copywriters

      You can’t escape politics these days. Elections are never-ending (rather like the DFS sale), and every news bulletin seems to include a couple of politicians flinging muck at each other. They (the politicians) complain that the public doesn’t engage with them – well that’s because they’re sick and tired of all the backbiting. It […]

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  • Let’s Face it. You’re Not Unique

    How to stand out when you don’t have a USP Every marketer (including me) says you have to highlight your USP (unique selling point) to make your reader understand why he or she should choose you. But I’ve been thinking about this a lot recently and conclude that very few business can honestly say they […]

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  • SEO Copywriting is NOT Bad Copy

      Here’s a news flash for you, SEO copywriting is not bad copy. Granted, there is a lot of gobbledygook out there pretending to be high-quality content, but it’s usually written by someone who has no idea what they are doing. It’s entirely their fault; they foolishly believe the BS that’s still floating around on […]

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  • Why Traffic Isn’t the Be All and End All of Your SEO Strategy

      Websites and SEO (search engine optimisation) go hand in hand. Your design, navigation, coding, and content all combine (or should combine) to deliver a robust SEO strategy that attracts visitors to your website through search marketing. The problem is if that’s all you’re looking at (i.e. the number of visitors coming to your site) […]

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  • Blogging Hell – Generating Ideas

      Every day, before I start client work, I try to write a blog. This has been my routine for the past ten years. Sometimes the ideas flow and, before I know it, another blog is scheduled for publication. On other days (like today) I have nothing, zilch, nada. I’ve been staring at my screen […]

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  • Why Aren’t People Reading Your Content?

      The simple answer to that question is because it bores the pants off them. Harsh words, but very true. Yes, you may well have spent hours labouring over your article. I’m sure it is incredibly well researched and has been proofread within an inch of its life, but that still doesn’t mean it’s interesting. […]

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  • Why You Don’t Need to Use a Copywriter With Experience in Your Industry to Get Great Copy

      Not only do you not need to use a copywriter who has experience in your industry to get great copy, but it’s also better if you don’t. Let me explain. If you were launching a brand new product to market and wanted the best field sales team possible, what would you look for in […]

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  • 5 Essential Tips for Creating a Gripping Newsletter

    The best way to find out if a career is right for you is to have a go. That’s why I recently agreed for a client’s daughter to shadow me for a day. At 17, she’s starting to think about life after education and wanted to learn more about copywriting and marketing. To get her […]

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