• Why You Don’t Need to Use a Copywriter With Experience in Your Industry to Get Great Copy

      Not only do you not need to use a copywriter who has experience in your industry to get great copy, but it’s also better if you don’t. Let me explain. If you were launching a brand new product to market and wanted the best field sales team possible, what would you look for in […]

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  • 5 Essential Tips for Creating a Gripping Newsletter

    The best way to find out if a career is right for you is to have a go. That’s why I recently agreed for a client’s daughter to shadow me for a day. At 17, she’s starting to think about life after education and wanted to learn more about copywriting and marketing. To get her […]

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  • When Is The Best Time To Send Your Emails?

      Is there a best time to send emails? When is the worst time to send emails? A quick Google search will deliver umpteen results for articles that claim to give a definitive answer to these questions. The truth is, it depends. Your industry, audience, geographical reach, the temperament of the recipient, their workload etc., […]

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  • There is No Perfect Blog Length – FACT

      ‘What’s the perfect blog length?’ ‘You’ve only written 800 words, but I read something that said it should be at least 2500 words if it is to rank.” Sound familiar? I have always said the perfect blog length is the number of words it takes to demonstrate your knowledge, engage your reader and get […]

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  • Why Your Content Shouldn’t Be Like Your Competitors’

      Before I launch into this particular post, I would just like to say that what I am about to talk about doesn’t happen very often. However, the fact that it happens at all compels me to write about it. What am I talking about? Copywriting briefs, or rather the lack of. The vast majority […]

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  • Never Underestimate the Comfort of Continuity

      In the old days, you would market your business through adverts, direct mail or word of mouth. A recommendation would be enough for someone to seek you out to do business with you. Today, marketing is far more complex. Customers are more demanding and expect you to show them why they should spend their […]

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  • Why Your Sales Letters Aren’t Working

      You would think that writing a letter would be easy. Ok, most of today’s communications are electronic, so the art of letter writing is on the wane, but the act of committing your thoughts to paper can’t be that hard, can it? Judging by a lot of the direct mail I get these days […]

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  • The Definition of Quality Content

      In your business you use content everywhere: editorials, marketing, PR, SEO, social media, website copy, blog posts, brochures, email marketing, newsletters, white papers, video, blah, blah, blah. And yet many of you are still writing it in-house, using juniors with no marketing experience, or subject matter experts that know their onions but struggle to […]

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  • Is The Cloud Really Right For You?

      Today I’m taking a break from writing about copywriting and marketing and instead, addressing an issue that all businesses should be aware of – the cons of cloud computing. You have to be in the cloud these days – at least that’s the message you’re always hearing. Anyone who’s anyone is using it. If […]

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  • The #1 Reason Why Your Website’s Not Converting Visitors Into Customers

      How’s your website performing? I’m not talking about its load time or looks, but how many of your visitors go on to become customers – i.e. your conversion rate. There are a lot of websites out there that look pretty, have loads of content, even rank well, and yet they don’t convert visitors into […]

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