• Why Won’t People Open Your Emails?

      Writing emails is easy, right? So email marketing must be a doddle. Mind you, getting people to open your emails isn’t such a doddle. The big problem is that the success of your email may be out of your hands. – it can all come down to how the recipient feels when it lands […]

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  • What Should You Be Writing About?

      Search engine optimisation is the way to get your website noticed. You know that. But how do you generate the constant stream of high-quality content you need to attract links? Notice what I did there? I said that it is the content that must generate links. If you go out and (God forbid) buy […]

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  • Template Website – Yes or No?

      If you’re starting up a business or looking to revamp your existing website, what will you go for – a custom build or a template? Cost is bound to be a significant factor in your decision, and a template design is probably going to be cheaper. But is it always the best choice? They’re […]

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  • A Quick Guide to Powerful Copywriting

      Creating copy for your marketing that is interesting, relevant and that sells isn’t always as easy as it sounds. You must think about your audience, why you’re writing, what you want to achieve from it and that’s before you start looking at it from your customers perspective. The easiest way to explain how to […]

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  • These Are The 4 Things Your Website Visitors Want

      What were your first thoughts when you were designing your website? Colours? Fonts? Gadgets and gizmos? Graphics and images? How cool should it look? Did your customers enter your thoughts at all during those initial stages? No? Ah, you could have a problem. Yes, yes, yes, I know your website should reflect your business, […]

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  • How To Spot a Copywriting Charlatan

      You’ve heard of cowboy builders that give the rest of the industry a bad name, well all sectors them. The problem you have, as a consumer, is spotting them before you get burned. Looking at the world of marketing, and in particular copywriting, how can you be sure the person you’re hiring knows what […]

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  • Why You Should Never Tell a Copywriter How Long a Project Will Take

      In my experience, most people think that copywriters base their pricing on how long it takes to create the required content. In practice, this is rarely the case. Over the years I’ve had numerous enquiries that ask for a piece of content – for argument’s sake, we’ll say a sales letter – which is […]

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  • 5 Ways to Write Better Blog Posts

      Just because you blog doesn’t mean you have thousands of loyal followers hanging on your every word. Have you taken a look at how many comments you’ve been getting? Not many? OK, that doesn’t necessarily mean your blogs are weak, but it could be an indication that you’re not hitting the mark (when it […]

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  • How Are You Going To Write That Article?

      Promotion is vital for your business and now and then you’ll be presented with a fantastic opportunity to get your name ‘out there’. How? By being invited to contribute an article to one of your industry’s leading titles (whether online resource or physical magazine). They give you some vague guidelines (usually word count) and […]

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  • How Do You Know if You’re Doing SEO Copywriting Right?

      Do I think all SEO copywriting is bad? No. There is some terrible stuff out there, but that’s because someone who doesn’t know better has written it. SEO copywriting can be great content, so how do you know if you’re doing it right? The simple answer is this. Do you work from an SEO […]

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