• Corporate Brochures – The Perfect Formula

      Far from being the dinosaur of marketing, the corporate brochure is still a vital part of any company’s marketing strategy. It’s a document that can be handed out at trade shows, or used as part of a direct mail campaign, but it will only be effective if it’s done right. Don’t give in to […]

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  • Help People Find Your Content

      Content marketing is the way to go – you know that. The problem is many companies try it for a while, don’t see a massive influx of traffic or sales and then give up. Although they’ve been told time and time again about the importance of keeping their website fresh with great blogs and […]

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  • Finding the Right Copywriter For Your Project

      Once you’ve made the decision to work with a professional copywriter, you the have to find the one that’s going to deliver the results you want. A quick Google search will show the vast number there are out there (and as with every service provider, they vary widely in experience and quality of work), […]

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  • Copywriting – What is a First Draft?

      When working with a professional copywriter, the proposal you received would have mentioned the timescale for the production of the initial draft. What exactly is that? If you think that after giving your brief and information to your writer, she goes away and writes your content for you in about five minutes, think again. […]

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  • Do You Really Have to Blog to Build Your Business?

      Ask anyone who’s involved in online marketing about how to get great rankings, and they’ll recommend you start a blog. Does that mean you’ll only rank if you have a blog? No. But before you start dancing around the office, here’s a cautionary word or two. It is possible to rank well and get […]

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  • Video Marketing and The Importance of Knowing Your Audience

      You don’t need me to tell you how valuable video is to your marketing strategy. Whether you’re looking to create a cracking corporate video, an explainer video or a product awareness video, it will add a new dimension to your marketing messaging. There is one problem, though. A lot of companies lose sight of […]

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  • Sales Letters – Finding the Perfect Recipe

      There is no real mystery about how to create a compelling sales letter. The approach you use will depend on the aim of the letter, the audience you’re addressing and the nature of your company or organisation. However, regardless of that, there are some core elements all sales letters have. This post will look […]

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  • Edit Your Way to Stronger Content

      If there’s one thing I’ve learnt since becoming a copywriter, it’s that writing the initial draft of a project is the easy bit. OK, that makes it sound a doddle; it’s not, but in comparison to what comes next it is. After spending hours researching, thinking, drafting and redrafting to generate a first draft […]

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  • When Are Features More Important Than Benefits?

      Every copywriter under the sun will tell you it’s vital your content focuses on the benefits your customers enjoy from your products or services. It’s these that will make them want what you’re offering enough to buy. But is that always the case? Should benefits always take centre stage? Getting into the B2B mind-set […]

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  • How to Make Your Copywriting Persuasive

      If your content doesn’t persuade your reader to do something, it’s a complete waste of space. Harsh but true. The internet is full of articles that take up space. They don’t offer the reader anything. They are boring and add nothing whatsoever to the world. What have you got to do to make your […]

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