• Why Professional Copywriting Isn’t as Cheap as Chips

      Content – you can’t live without. Whether it’s creating new web content, brochure copy, an email campaign, white paper, case study or article, it takes time, skill and a certain flair to produce something that’s engaging. You usually tell yourself you don’t have the time to create it yourself when the simple truth is […]

    Read more

  • SEO Success Factors – Infographic

      For every online marketer, SEO (search engine optimisation) is a necessary evil. Why evil? Mainly because people see it as a mystical and complex monster that only a few understand. The real fact is that SEO isn’t that hard to master, at least not the on-page stuff. If you’re not a coder, you’ll need […]

    Read more

  • Customer Letters – What Do They Say About You?

      Brand personality and that touchy-feely stuff are what marketing is all about these days. Companies are catching on to the power of conversational communication on their website and social media channels. Slowly, they are dragging themselves away from the starchy corporate image of old as they realise that their customers want cosy, friendly, chatty […]

    Read more

  • 32 Social Media Marketing Stats for 2017 [Infographic]

      I do love a good infographic, and this one is excellent. Created by the talented people over at Red Website Design, this one takes a look at a few facts and figures that will help you devise the perfect social media marketing campaign for your audience. Every business caters for a different audience, and […]

    Read more

  • Why Small Businesses Owners Should Be Themselves

      This post is for the one-man/woman band. They are the unsung business heroes juggling multiple hats to bring unparalleled levels of services to his or her customers and flexibility that most corporations would give its right arm to possess (if it had one). I say to you it’s time to stand up and take […]

    Read more

  • It’s Time To Audit Your Website

      How often do you check your website? I don’t mean take a quick peek at it to make sure it’s still working; I mean a thorough audit of it to make sure it’s working to its optimum. Most companies pay out for a great design and professional content and then forget about it. OK, […]

    Read more

  • Marketing Has Changed, Have You?

      Once upon a time, your customers were clueless (in the nicest possible way). They would contact you wanting to learn about your product or service. Your sales team were happy to chat to them, convincing and persuading them that your offering was the only one on the market that could satisfy their needs. They […]

    Read more

  • Not Another List Post

      A short post that will enrich your blogging strategy   One of the most successful types of blog post is the list. “Top 10 Marketing Secrets” “101 Ways to Sell to Your Customers” “19 Must-have Looks For This Season’s Woman-about-town” You get the idea. Readers lap this stuff up, sharing them with their nearest […]

    Read more

  • The Benefits of Working With a Ghostwriter

      Wouldn’t it be great if you finally got that book written? For years you’ve meant to start it, but something always gets in the way. Last year you even set aside some time, but after looking at a blank page for five days, you gave up. Someone suggested you find a ghostwriter, but you […]

    Read more

  • What The Hell Is a Keyword Anyway?

      Keywords get bad press. They have been abused over the years by unscrupulous SEOs and dodgy copywriters, and repeatedly crammed into every inch of websites in the vain hope they will make Google propel the site to the top of the rankings. By the way, that doesn’t work. Although they have taken a bit […]

    Read more