• Copywriting That Dares To Be Different Wins

      As a business, it’s good to be the stripy elephant in the room. Why? Because you have to stand out. What’s the point in looking and sounding like every other business? You have to have something about you that makes you different to your competitors. Before you say, our customer service is second to […]

    Read more

  • What Do The GDPR Regulations Really Mean?

      May 2018 sees the introduction of the new GDPR regulations. Do you understand what they mean to your business? While looking into this for my benefit, I came across this useful video from Hubspot that I wanted to share with you.   Disclaimer: This video is not legal advice for your company to use in […]

    Read more

  • Stop Littering Your Copy With Playground Taunts

      Why is it, when growing up, someone always has something bigger and better than you? Their toy is better, they’ve seen the latest age 18 release at the cinema (which, considering the fact you’re only 12 they obviously haven’t), and they went abroad on holiday while you went to Skegness. Not much fun is […]

    Read more

  • How To Make Your Marketing Stand Out When You Don’t Have An Obvious USP

      You are advised continuously to promote your USP in all your marketing materials to make you stand out. OK, that makes sense. But what happens when you don’t have an obvious USP? Plus, what if you work in a less-than-glamorous industry (aka one that’s as boring as hell) in which you and your competitors […]

    Read more

  • The Copywriter’s Green Cross Code

      If you’re a similar age to me and grew up in the UK, you’ll probably remember the government’s various public safety films that featured the likes of Tufty Fluffytail, ‘Charley says’, and the Green Cross Code Man (aka Dave Prowse who also played Darth Vader). Well, the copywriter’s green cross code is nothing like […]

    Read more

  • Don’t Make People Hunt For Your Content

      You’re good. You know that. Your writing is spot on and full of golden nuggets. You write every post confident that people will flood your site to read it. The problem is a drought has hit; where there should be people clamouring for your wisdom, there is nothing, nada, zilch. It’s great that you […]

    Read more

  • Perk Up Your PPC Ads

      What is PPC? PPC stands for Pay Per Click. It’s a form of internet marketing where you create an ad for your product/service, and then, every time someone clicks on it, you pay a predefined fee. Basically, rather than earning your traffic through organic methods, you’re paying for people to visit your website. The […]

    Read more

  • Your Brochure Bombed – Why?

        Balls – you spent a small fortune on your new brochure only to watch it wither and die. No one read it. It didn’t generate a single lead. It did nothing. You decide it was a waste of money and that brochures are obviously obsolete. You’re wrong. You just didn’t do a good […]

    Read more

  • Content That Stops The Scanners In Their Tracks

      Scanners are people who read stuff online. They are the ones your content has to convince to buy your product or service – not easy. Most businesses are used to selling face to face (not all, but a lot). The problem is selling with your customer in front of you is easy. You can […]

    Read more