• Why Copywriters Make Great Listeners

      “Most people do not listen with the intent to understand. They listen with the intent to reply.” – Stephen Covey   A note to all copywriters out there – if you’re not prepared to listen, your copy will suck, big time. Active listening is a skill not everyone has mastered. A lot of ‘copywriters’ […]

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  • Corporates, You Need a Virtual Copywriter. Here’s Why

      Every business needs content and corporates need more than most. Looking beyond your website content, there are also: Brochures Emails Internal communications Whitepapers Reports Articles and blogs Scripts Case studies It’s an uphill struggle. To keep up with this demand, you can either palm tasks off on your already overworked staff that doesn’t have […]

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  • Are Freelance Copywriters Expensive?

      If you look solely in terms of a quote on a piece of paper, then yes, an experienced, professional freelance copywriter will look expensive (not to be confused with content writers who tend to generate large volumes of content for not a lot of money). Why? Well, for starters a freelance copywriter has heaps […]

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  • 16 SEO Myths You Should Ignore Completely

      It’s not very often I accept guest contributions for this blog, but something about this infographic outlining SEO myths that should be ignored caught my eye. SEO is something that’s always talked about (often the advice is incorrect). It’s not dead; it’s not a one-off activity and, although I hate to say it, even my […]

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  • Make Your Blog Voice Unique

      I get approached a lot by companies who, after reading my blog posts say: “I’ve been reading your blogs. I love the way you write and I’d love you to write blogs and articles for us too.” Wow, praise indeed. But I do have a slight issue with this. The way I write reflects […]

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  • Avoiding The Freelance Client Famine

      On the face of it, freelancing is a no-brainer. You work the hours you choose, you get to decide who you work with, and there’s no boss to answer to. Sounds perfect. The problem is it’s not quite that easy. When you freelance there’s no sales team around you delivering work – you have […]

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  • Is There Such A Thing As A Single Global Marketing Voice?

      No. I could stop this blog post here, but it probably needs a wee bit more of an explanation than a simple ‘no’. There are a lot of global companies out there. Some are vast, unwieldy multinationals; others are smaller concerns that just happen to have a global market for their products and services. […]

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  • Why Pain Trumps Features When It Comes To Copywriting

      Selling shouldn’t be painful, but that doesn’t mean you can’t enhance your sell case with a little discomfort. When it comes to selling to your customers, it’s important to remember they must need your product or service before you can sell it to them. They are not going to wake up one morning, see […]

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