• Copywriting Done In-house Can Be Unsanitary And Flamboyant

      Hang on a minute; writing is writing, right? It doesn’t matter what format it takes – advertising, marketing, fiction, and academic – its just words on a page or screen. Oh boy – that’s the kind of idea that’s responsible for all the terrible sales copy out there. Why? Because everyone thinks they can […]

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  • How To Hire A Copywriter

      Hiring a copywriter – or rather the right copywriter for you – can be a lengthy process. Not only do you want to be sure the person you’ve found has the right skills (i.e. is a professional copywriter rather than a content writer), you also have to be sure you can work with them. […]

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  • How To Write Your Home Page

      Nine times out of ten, your Home Page will be the page the majority of your visitors land on. That’s why it’s so important to get it right. Before I ramble on, what do you think it should show? Details about your business? What you do? Stuff that goes on about your innovative approach, […]

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  • A Feature Is Not A Benefit

      Not so long ago, I wrote a blog post about features and benefits. I was back on my soapbox again talking about the difference between features and benefits. Just to remind you: A feature is what something is A benefit is what something does So why am I writing about this again so soon? […]

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  • How To Write Natural Content

      When it comes to copywriting and writing content in general, the only way to be is natural. That sentence sounds strange because surely writing is natural. You would think so, but something bizarre happens to people when they prepare to write their web copy, blogs, brochure content, emails etc. They lose the ability to […]

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  • What SEO Copywriting Is Not

      Were you hoping to read a post about how to do SEO copywriting well? Prepare to be disappointed. Mind you, if you’re desperate to know about that, you can read about it in my earlier post: The Absolute Truth About SEO Copywriting. All I want to do here is create a short post that […]

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  • Features and Benefits – Yet Another Review

      Features and benefits are something I’ve looked at many times in the past. Why am I writing about them again? Simply because I am still seeing advertising and marketing materials that are missing the point completely. A while ago I wrote a blog post in which I stated: What are you really selling? Shall […]

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  • Why Writing Copy Is a Lot Like Cycling Up a Mountain

      Having returned after a two week cycling holiday in Gran Canaria, I was reminded of a blog post I wrote four years ago after cycling in the Alps. For many, placing ‘cycling’ and ‘holiday’ in the same sentence might seem peculiar, but for me, they go together. Admittedly, having not ridden my bike for over […]

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