• What Do Your Customers Want From Your Website?

      If you knew what your customers wanted from your website, your life would be so much easier. So how do you know what your customers want? Well, when designing your website, the first thing not to do is focus on things like: Colours Fonts Gadgets and gizmos Graphics and images How cool it should look […]

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  • The Price of Copywriting And How To Charge For Your Expertise

      This article is for all copywriters – whether established, starting out, or just thinking about it. Running a freelance business sounds ideal, but it’s not always ‘the greener side’ as discussed in my recent post “Running a Freelance Business – The Truth They Don’t Want You To Know.” Possibly the most contentious issue facing […]

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  • How To Focus Your Copywriting

    Understanding who you’re talking to When you settle down to start writing your marketing content, who or what are you thinking about? Allowing spurious thoughts to enter your head while writing (such as what’s for tea tonight, or did you feed the cat this morning?), will lead to disjointed thoughts that have no focus There […]

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  • Create Your Own Content Marketing Ideas Generator

        How cool would it be to have a continuous supply of content ideas for your marketing activities? Never again would you have that awful empty head feeling when you realise your last article has been published and you have no idea what to write next. You’re conscious that search engine optimisation is the […]

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  • Running A Freelance Business – The Truth They Don’t Want You To Know

      If you’re planning running a freelance business you’ve no doubt come across all the posts that tell you what a fantastic life it is. Freelancing means you can say farewell to the 9 to 5 grind, annoying bosses, make more money than you ever dreamed possible, and have a constant stream of high paying […]

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  • Copywriting Life – Why I’m A Generalist

      One of the first things potential clients want to know is whether I’ve written for their industry before. I sort of get why they want to know, but the fact is I don’t need experience in any specific sector to be able to write about it. When I started out, people were always asking […]

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  • What Do Copywriters And Annoying Kids Have In Common?

      Copywriters are just like annoying kids. Why? Exactly. Huh? OK, let me go back to the beginning. My kids are all grown up now, but one of their most annoying traits (there weren’t many; they were little angels – honest) was their constant questioning. Practically every sentence that left their mouths started with ‘why?’ […]

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  • Why Your Call To Action Is Vital

      Is there a hole in your bucket? No, I haven’t gone mad. The bucket in this instance is your website; the hole is your lack of calls to action. You see, you can have all the traffic in the world coming to your website, but if you don’t have any calls to action you’re […]

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