• 6 Ways To Increase The Trustability Of Your Website

      Yes, I know ‘trustability’ isn’t a word, but for this article, it’s been added to the English lexicon. Over and above a great offer, exceptional product or service, and outstanding customer service, you need trust to sell. In a face-to-face situation, you can use your charm to build a trusting relationship. However, selling online […]

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  • Why Isn’t Your Content Marketing Working?

    After all the pestering from your management, staff, and online gurus, you decided you needed a content marketing strategy. That’s great. The only problem is you’re not seeing the results you should (or rather the unrealistic wants you were hoping for). First off, content isn’t a quick organic SEO (search engine optimisation) fix. There is […]

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  • How to Write a Sales Letter That Wins Every Time

    OK, let’s start at the beginning. The title of this piece is a wee bit misleading because no single formula will ensure every sales letter you write will be a success. So why did I start with a big fat lie? Because I think it’s crucial for you to understand that. Yes, you started reading […]

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  • Copywriting Tests – What’s The Point?

    I saw a post about this a couple of weeks ago. In it, a fellow scribe told the story of how he missed out on a copywriting job because he refused to do a test. This is a contentious issue. Personally, if the project requires it, I’m not anti copywriting tests, but I do object […]

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  • Blogging – Everything You Ever Wanted To Know About Writing Blog Post

    You’ve decided to take the plunge because you know blogging is: Great for your search engine optimisation activities A way of positioning yourself as an expert in your field A method of continually adding fresh content to strengthen your web presence That’s great, but before you launch into writing, you must establish a blogging strategy […]

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  • Why Hire A Copywriter If You’re Going To Change Their Words?

    Here’s the scenario: you’ve found a brilliant copywriter to work with you on your website. During your initial meeting, you told her all about your business, its services and your customers. Together you teased out the main benefits you offered and produced a guide to who your ideal customer is – their hopes, fears, lifestyle […]

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  • Direct Response Marketing – The Magic Ingredients

    Life would be so much easier if we all have a crystal ball. But we don’t, so we have to rely on good old-fashioned research with a dash of copywriting cunning. You might think that writing a piece of direct mail is easy. All you need is a description of your product, the price, a […]

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  • The Psychology of Copywriting

    “Communicate in the same language that your customers’ speak.” That’s always my advice to clients. Most of the time, they trust me and together, we create engaging content that works. Other times, my advice is over-ridden. Despite crafting copy that draws the reader in, it’s changed (after sign off), and the published version morphs into […]

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