• Why Does Professional Copywriting Cost So Much?

    I don’t think professional copywriting is expensive. But I would say that, wouldn’t I? Many see it as an optional extra to their business’s marketing strategy, but it’s essential. I think the problem most people have is that writing is something everyone can do. But that doesn’t mean you can write commercially. Several years ago, […]

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  • Writing A Sales Letter – Tips From Legendary Copywriters

    Sales letters remain a common form of marketing. However, they are also the trickiest to write. Understanding the art behind them and the needs of the customer are imperative to success. To help you out, I wanted to share this infographic with you. I found it on Crazyegg, and it shows you what the legendary […]

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  • Joining The Dots Marketing

    Dot-to-dots were great, weren’t they? I used to spend hours with those books creating slightly jagged looking pictures as I shakily joined the dots together. Marketing your business is a bit like doing a dot-to-dot. A lot of companies produce content; some dabble in social media, a few play around with video marketing and one […]

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  • Help! I Have No Idea What To Write About

      If you’ve been blogging for a while, it happens. You can ride the crest of a wave for months. Blog topics fly at you from all directions. You have so many ideas you write them all down so your well of creativity won’t run dry. However, one day, before you realise what’s happening, you […]

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  • This Is What Your Online Shopper Really Want

    Second-guessing what you online shoppers want is a dangerous game. Get it wrong, and they’ll leave in their droves. I found this fantastic infographic on MarketingProfs. It’s by Yieldify who asked over 1000 online shoppers what they want. Some highlights include: Nearly two-thirds of consumers expect brands to have up-to-date information about their shopping preferences […]

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