• Why Hire A Copywriter If You’re Going To Change Their Words?

    Here’s the scenario: you’ve found a brilliant copywriter to work with you on your website. During your initial meeting, you told her all about your business, its services and your customers. Together you teased out the main benefits you offered and produced a guide to who your ideal customer is – their hopes, fears, lifestyle […]

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  • Direct Response Marketing – The Magic Ingredients

    Life would be so much easier if we all have a crystal ball. But we don’t, so we have to rely on good old-fashioned research with a dash of copywriting cunning. You might think that writing a piece of direct mail is easy. All you need is a description of your product, the price, a […]

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  • The Psychology of Copywriting

    “Communicate in the same language that your customers’ speak.” That’s always my advice to clients. Most of the time, they trust me and together, we create engaging content that works. Other times, my advice is over-ridden. Despite crafting copy that draws the reader in, it’s changed (after sign off), and the published version morphs into […]

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  • Write Your Content So It Reflects How People Buy

    If you knew what made people buy, writing your marketing content would be a doddle, right? I’m not talking about features versus benefits or anything like that; I’m talking about the processes that go on inside their heads when they make a buying decision. Most people’s decisions to buy are made subconsciously so there are […]

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  • Why Google+ Is Shutting Down

    Google+ is shutting down. From its launch, its performance has been disappointing, but that’s not what prompted the decision to close its doors. The reason behind that it a security breach. According to searchenginejournal.com:   During a security audit, Google discovered the following: A bug in one of the Google+ People APIs meant that apps […]

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  • Why Are Your Pay Per Click Campaigns Bombing?

    Pay per click seems a great alternative to organic search marketing. For starters, get your campaign right, and your ad will appear at the top of the page. You like that idea because search marketing is a long game to play. Plus, you never know what your competitors are up to. One minute you can […]

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  • Content Marketing Doesn’t Have To Be Hard

    The daily grind of creating fresh long-form content to keep your readers (and the search engines happy) is a huge task. It can, at times, feel as though you’re scaling a never-ending mountain that’s traversed by dry stonewalls that you have to climb over. Of course, rather than going through this creative pain yourself, you […]

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  • Copywriting Yoga – Trying a New Perspective

        Namaste. Practising yoga helps calm body and mind; it also enables you to see new perspectives. As you flow through poses, your mind is freed from the hustle and bustle of daily thoughts. Serenity brings clarity. As you breathe into your downward facing dog, you begin to see new viewpoints. Copywriting should have […]

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  • 5 Reasons Why Your Writing Sucks

      It’s official; your writing sucks. Your web content fails to attract people, your blogs are instantly forgettable, and your newsletters fall flat on their faces. Or at least they would if they had faces. Every piece of marketing you produce is a flop despite it getting the green light from your management. What’s going […]

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  • 11 Google Ranking Factors You Should Know About

      With so much conflicting information on the internet, how can you be sure you get the real deal when it comes to Google’s ranking factors? The simple answer is to find a genuine expert who knows his onions. In my case, I turn to Search Engine Journal for the low down on what’s what […]

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