• Are Press Releases Still Relevant?

      Is there still a place for press releases in the 21st century? Our high-tech environment means we can get news 24/7 anywhere and in whatever format we choose. So does that mean you’re wasting your time writing press releases? IMHO, I don’t think so provided you are using them to announce a real news […]

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  • Are Landing Pages Good For SEO?

      Before I answer that, I want to talk a bit about landing pages and why you need them. Unlike a general website, a landing page focuses on one product or service and is targeted towards a specific user. They have three main aims: Encourage a visitor to click to go to another page Convince […]

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  • The Etiquette Of Typo Calling: Revisited

      A while ago I wrote a blog about the etiquette of typo calling. At the time it was pretty well received, and after an incident yesterday, I felt compelled to share it again. What happened? I messed up. Yes, I hold my hands up and admit I let a glaring typo slip through the […]

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  • Are White Papers The Same As Marketing Brochures?

      White papers and brochures are two very different animals. Let me explain why. But before I do let’s get one thing straight – white papers are not just for large corporations that do complicated stuff. White Papers are a marketing tool used to help potential customers resolve challenges they are facing. Hang on a […]

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  • Are Email Newsletters An Effective Marketing Tool?

      Newsletters are a useful marketing tool but only if done right. They are a great way to keep in touch with your customers and add value to your relationship – if done well. OK, so how do you ‘do newsletters well?’ For starters, if you view them as purely an email sales letter, your […]

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  • What SEO Keywords Should I Use?

      Yes! SEO keywords are still relevant (but anyone who mentions keyword density should be ignored). They tend to be viewed in one of two ways: with clarity of mind, or seen as a murky pool of uncertainty. There are some businesses where it’s obvious what they should be targeting (i.e. because it’s the product […]

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  • Blogging Inspiration [Infographic]

      Blogging inspiration is a mystical beast that usually illudes you and then strikes at the most inopportune time. Coming up with that constant stream of ideas is a challenge for even the most prolific of writers. Imagine how hard it is for the humble business owner/content creator who is trying to generate interesting articles. […]

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  • Why Copywriters Make Great Listeners

      “Most people do not listen with the intent to understand. They listen with the intent to reply.” – Stephen Covey   A note to all copywriters out there – if you’re not prepared to listen, your copy will suck, big time. Active listening is a skill not everyone has mastered. A lot of ‘copywriters’ […]

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  • Corporates, You Need a Virtual Copywriter. Here’s Why

      Every business needs content and corporates need more than most. Looking beyond your website content, there are also: Brochures Emails Internal communications Whitepapers Reports Articles and blogs Scripts Case studies It’s an uphill struggle. To keep up with this demand, you can either palm tasks off on your already overworked staff that doesn’t have […]

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  • Are Freelance Copywriters Expensive?

      If you look solely in terms of a quote on a piece of paper, then yes, an experienced, professional freelance copywriter will look expensive (not to be confused with content writers who tend to generate large volumes of content for not a lot of money). Why? Well, for starters a freelance copywriter has heaps […]

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