• Why Copywriting Matters (Without The BS)

    Copywriting matters because… Come on don’t roll your eyes like that. This isn’t going to be one of those lengthy posts that harps on about the fact that copywriting is an art form. Alternatively, that only a few chosen people can harness the ancient energy of the wordsmith to conjure the magic hidden within everyday […]

    Read more

  • Take Responsibility For Your Marketing Strategy

    If you’re lucky enough to have enough of a budget to secure professional help for your marketing, it doesn’t mean you can pass the buck when things go wrong. Of course, I’m not referring to those of you that employ a marketing agency to run that side of things for you. This post is aimed […]

    Read more

  • The Whole Point Of Your Website Copy Is To Sell Your Business

    The title of this blog looks ridiculous. You know what your web copy has to do, so why on earth am I writing a blog post about it? I’m going to share an archived post with you that addresses this exact point. The reason being, because many companies are still missing the point when it comes […]

    Read more

  • Why A Copywriting Budget Is A Must

    Copywriting is at the heart of all businesses. Every business, regardless of its size and sector, needs content. It needs website copy, newsletter content, brochure copy, case studies, reports, white papers, video scripts – I could go on. You could write it yourself, or you could do the smart thing and hire yourself a professional […]

    Read more

  • Do You Need A Freelance Copywriter?

    Your company needs loads of copy. Whether it’s updating your website content, creating newsletters, writing internal communications, pulling together case studies, creating white papers and reports, or keeping your blog fed, the demand is constant. Not only does it take an inordinate about of time to generate said content, but it also requires a lot […]

    Read more

  • Why I Won’t Be Writing A Book On Copywriting

    After spending over a decade writing content for clients around the world and mentoring aspiring copywriters, I’m often asked why I haven’t written a book. It’s true that I have oodles of experience and could happily talk about all aspects of content creation until the cows come home. However, countless people have already done that. […]

    Read more

  • Content Without A Strategy Is Just Words

    Creating compelling, high-quality content is essential for the online visibility of your business. It’s great to have a stack of original articles to drip feed to your audience. However, they are just a pile of carefully chosen words if you don’t have a content strategy. What is a content strategy? Before you develop your content […]

    Read more

  • Your Emails Are Offending Potential Customers

    When GDPR arrived, it should have signalled the end of unsolicited emails, or at least that’s what I thought. Judging by the ones I receive on a daily basis, this isn’t the case because a vast number of companies are still sending emails to recipients who have not opted in to receive their messages. Therefore […]

    Read more