• Brochures And Websites – What’s The Difference?

    No, I’ve not gone mad. I am aware that websites and brochures (even e-brochures) are very different things, however I’m not convinced everyone knows the difference.  This is where I stand on the issue.  Your website Your website is your online shop window. It’s there to set out your stall, show people what you do […]

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  • Copywriting By Committee Is A Recipe For Disaster

    It’s funny, isn’t it? No one wants the job of creating content for your business, and yet, when you get a professional copywriter in to do the writing for you, suddenly everyone wants to be heard.  The process usually goes something like this.  The person who (in their eyes) drew the short straw finds a […]

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  • Freelancers Who Work From Home Are Professional

    Years ago, I attended a course during which I was told I should never call myself a freelancer because it devalues what I do.  I ignored that advice, because I am a freelancer. I don’t work for a specific company on a nine to five basis. I’m my own boss and work on projects with […]

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  • Your Content Must Concentrate On Benefits and Strengths, Not Your Competitors’ Weaknesses

    Focusing your content on the benefits your product or service offer is something I’ve covered in the past so I won’t go over ground. However, if you want a memory refresher on this topic, you can ready about why you should focus on benefits here. Now that one’s out the way, let’s look at why you […]

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  • Video Drop-Offs And How To Reduce Them

    Video marketing is as relevant as ever. It can differentiate you from your competitors. It will create an engaging platform from which you can sell the benefits of your product or service.  However, it’s vital it doesn’t bore the pants of your audience.  Below is a post I wrote a few years ago about how […]

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