• When Is A Commercial Writer Not A Commercial Writer?

    How to avoid confusion with your marketing The term commercial writer is synonymous with business writer and copywriter. It’s just one that you don’t see very often. Probably because of the confusion it creates.  In fact, the world of the copywriter is fraught with confusion.  I’ve worked in a freelance role for over a decade […]

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  • Brochure Copywriting – What Should It Contain?

    Brochure copywriting isn’t any different to any other form of copywriting.  You’re using well-chosen words to engage, persuade, and entertain your readers. However, your brochure must standout as an individual piece of marketing rather than a carbon copy of what you’ve done before.  Where your brochure should start First and foremost, your brochure is a […]

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  • Why Corporates Benefit From Working With Copywriters

    The relationship between corporates and copywriters is long established. Specialist writers don’t come cheap, and often they are not needed on a full-time basis. That’s why partnering with a freelance copywriter works so well in the corporate world. Here’s post I wrote a while ago (updated) to illustrate this point. Corporates and Copywriters – why […]

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