• Copywriter Breaks Grammar Rules

    I love the English language, its intricacies, foibles and downright daftness at times. However, as a freelance copywriter, I refuse to be bound by and caught by strict grammar rules.  Some rules are meant to be broken, and I have, unashamedly, been breaking grammar rules since starting our as a freelancer back in 2007. You […]

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  • Copywriting That’s Different Wins Every Time

    What is the biggest mistake my copywriting clients make? Asking for their content to be “just like their industry norm.” No, no, no, no, no. The whole point of your website (brochure, or whatever other piece of marketing collateral you’re working on) is to make you stand out as being different from your competitors.  I […]

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  • Copywriting Isn’t Just Writing

    Copywriters (most of them) don’t just write. They are multitalented, creative individuals who don’t only produce superb content, but also other valuable expertise.   Let me explain.  Creativity is more than writing One of my recent projects involved working with a global risk management insurance brokerage and advisory company to look at their internal information portal […]

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  • Experienced Copywriters Need Not Apply

    “Are you an experienced copywriter in our industry?” “Have you written for our type of company before?” Those are the two questions potential clients always ask.  Let me ask you something – why do I need experience in your industry to write about it? Why experience is a bad thing You probably think that to […]

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  • How Empty Is Your Website Copy?

    Empty website copy is rife. Your website content should attract, inspire, and persuade readers that your product or services are just what they’ve been looking for.  However, that said, there are far too many websites out there with empty content.  They may look pretty, but all their doing is taking up valuable internet real estate. […]

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