• How To Pitch Your Guest Blog Post

    Before I start I want to make one thing clear – I don’t use guest bloggers on my site. I write all the articles on Briar Copywriting. However, that’s my policy and other businesses take a different view. Therefore, if you’re looking to grow your online following it’s worth contacting influential blogs in your area […]

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  • Is Your Marketing Glass Half Empty or Half Full?

    Marketing attitude has a lot to do with how successful your business will be.  Recently, I’ve had quite a bit of work done at home. Over the past few months, there have been umpteen trades coming and going working on my kitchen and garden.  It’s been fascinating studying how they interact with me, their customer. […]

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  • Newsletters As Relationship-building Tools

    Recently, I took on a new client who was looking to revamp their newsletter in content and style.  The current version was very difficult to read. There was a whole spectrum of colours going on, with stories dotted here, there, and everywhere without any structure. It was also all about the company, however they wanted […]

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  • Plain English Doesn’t Mean Dumbing Down

    Plain English is the only language you should use when creating marketing materials.  That is my mantra, and I stand by it.  Often, when people use a copywriter, they are under the false impression that the writer’s job is to make them (the client) appear intelligent.  Wrong.  You copywriter is working on your behalf, but […]

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