• Subject Matter Experts Should Never Be Allowed To Write Content

    Subject matter experts are worth their weight in gold. Without them, companies wouldn’t be able to function.  They are the unsung heroes and heroines who have dedicated their lives to understanding concepts that leave most of us cold. It is through their encyclopaedic knowledge that your products and services lead the way in their field.  […]

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  • Why I Hate Networking Even Though I Run My Own Business

    Networking for me is the biggest downside of running my business.  From the early days of having to attend local business get-togethers as I tried to get my name know, to the bigger events I have to endure today. Networking, to me, is false, contrived, and yet a necessary evil of running a business.  You’re […]

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  • Copywriting By Marketing Agency vs Freelance Copywriter

    Whom do you get to do your copywriting? – The marketing agency that does your design and web work, or do you find yourself a professional freelance copywriter? Let’s look at them in detail. Copywriting by marketing agency On the face of it, you may think that getting all your marketing work done under one […]

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  • Marketing: Expectations vs Reality in relation to copywriting and content

    Are your marketing expectations realistic? Whether you’re running an established company or dipping your toes into the business world for the first time, it’s essential you don’t let your marketing imagination get away from you.  It’s easy to sit in your boardroom and come up with a content marketing strategy that gets you excited. The […]

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